Ovv(BFC Bund Financial Center Store). Ovv(BFC Bund Financial Center Store) is located in Dong Er Road, Zhongshan, Huangpu District, Shanghai. It is also the most upscale clothing store, with a per capita consumption of 4778 yuan and good clothes and fabrics. Shanghai, referred to as "Shanghai" for short, also known as Shencheng, Shanghai and Magic Capital, is a municipality directly under the Central Government of the People's Republic of China and a national central city.