Matters needing attention in opening a clothing store
First, locate the store 1 and deal in high-grade, medium-grade or low-grade clothing. 2. How old is the target age, children, middle age or old age? 3, clothing type casual clothing, girls' clothing, or personalized clothing. Each orientation will have a different style and attract different people. Don't mix all styles, don't mix them up. You must have a clear orientation in your mind, otherwise you will eventually find that the store is in a mess and there are fewer and fewer customers.
Second, you need to do a market survey first. Newcomers have just entered the clothing industry. Don't rush to open a shop. You should do a comprehensive market survey first. The time is between 2-3 months, of course, the longer the time and energy spent, the better. Market research is to know where you are going to open a shop. If you want to open a street shop, you should observe it. If you want to open a shopping mall, you should observe it. Register with a notebook or mobile phone. 1. How many clothing stores are there on the street where you want to open a shop? 2. What is the daily income? 3. What is the daily passenger flow? 4. Go into the store in person to see the display, price and service of the clothing store, pretend to be a buyer and ask more questions about sales. After the observation in February and March, you have a batch of clothing store materials, which laid a good foundation for you to open a shop.
Third, the location of shops should pay attention to the location of clothing stores, which is the most critical issue. If there is a problem with the location, it will be difficult for the store to operate. A clever woman cannot cook without rice, and the flow of people is low. No one will know even if the quality of your clothes is outstanding. This is a very good way to observe the flow of people in the same store. Near the store you want to take over, observe and record the number of people entering and leaving the same store. When choosing a site, we must observe more and do more market research. In order to avoid losses, it is better to be cautious.
Fourth, the store details and accurate packaging of the clothing store cashier system can reduce a lot of later troubles and facilitate recruitment management. Clothing tags and packaging bags can improve the grade of clothing stores. Small gifts should be practical and should be matched with clothes, such as scarves, hats and belts. You can also prepare some small sweets and drinks. If the clothing store is big enough, you can put a sofa and a coffee table. Several people come shopping together, let them have a rest, eat some candy and drink some drinks first. Eating people has a soft mouth; Later, when they tried on clothes, they were embarrassed to be too picky.