PLAY is a well-known personalized clothing brand in Japan, founded by Rei Kawakubo, a famous Japanese designer. The brand label of comme des garcons is abbreviated as CDG.

Rei Kawakubo is the main designer of the brand comme des garcons, with 65,438+02 branches and about 200 counters or boutiques all over the world. According to media reports, the annual profit of this clothing brand in Rei Kawakubo is about $654.38+500,000. In the United States, companies in Rei Kawakubo often donate money to orphanages and American Baseball Association. Starting from 1988, Rei Kawakubo also published his own magazine Six. Her husband is Adrian Geoff, a British knitting designer.

Brand history of the game

1969, Rei Kawakubo founded the clothing brand Comme des Gar? ons .

1978, this brand began to develop men's wear, called HOMME.

198 1 year, Rei Kawakubo held its first press conference at the Paris Fashion Show; At this time, she began to attract the attention of the global fashion world. The next year, her clothes had a simple nickname, called "beggar dress"; And caused the fashion design trend of 1980, which was loose, deliberately three-dimensional, broken, asymmetrical and not revealing the figure.

The design inspiration of this conference is understood to come from the irregular and flawed culture in Japanese aesthetics. Her creative ideas and characteristics have caused controversy among many fashion critics, and also promoted the fashion design of backward designers.

Refer to the above content: Baidu Encyclopedia-Play