Current location - Plastic Surgery and Aesthetics Network - Clothing company - 202 1 women's wear consumption era
202 1 women's wear consumption era
According to statistics, the average age of women's wear consumers in China is around 25-60 years old, accounting for 68%. Consumer groups of women's wear:

1. Carefully build the consumer class. This class includes high-level industry strength brands of foreign companies, entertainment circles, public institutions and financial circles. Their spending power is strong, and the average income level of carefully created secondary consumers is high, so the pursuit of high-strength brands is particularly obvious.

2. The fine construction layer is mainly composed of employees of foreign enterprises, self-employed, farmers and entrepreneurs, civil servants, teachers, migrant workers and surplus rural households, mainly focusing on fine construction, and their income is between the fine construction clothing consumption layer and the middle-grade clothing consumption layer.

3. At the low-end consumer level, the income of consumers at this level is low, and a large proportion of consumption expenditure is only to meet the basic needs of food, clothing, housing and transportation.