Before making a short video, it is necessary to determine the purpose and theme of the short video, whether to promote a product or service, a brand or a message. Writing a good script is the key to making a short video successfully, which needs to include the theme, plot and graphic description of the short video. At the same time, we should also consider how to express the theme and how to influence the audience.

According to the script, prepare the required scenes, personnel, costume props, photographic equipment, audio equipment and other materials to ensure the smooth shooting. In the shooting stage, the whole story needs to be shot according to the script, including the construction of the scene, the performance of the actors, the shooting of the photographer and other script contents, as well as dubbing and post-processing.

The post-production stage includes image post-processing and dubbing. Clever editing, soundtrack and dubbing of the original material. , forming a complete short video with strong visual impact and appeal. After the short video production is completed, it needs to be promoted. The content of the promotional film can be published through social media platforms and video websites to improve the exposure and attention of the film.

Expand knowledge:

Short video, referred to as short video for short, is a way of Internet content dissemination, which is generally a video spread in new Internet media within 5 minutes. With the popularity of mobile terminals and the acceleration of the network, short, flat and fast high-traffic content has gradually gained the favor of major platforms, fans and capital.

With the emergence of network celebrity economy, a number of high-quality UGC content producers have gradually emerged in the video industry. Weibo, Second Shot, Aauto Quicker and Today's Headlines have entered the short video industry and recruited a number of excellent content production teams. By 20 17, the competition in the short video industry has entered a white-hot stage, and content producers are also biased towards PGC professional operation.

Short video refers to high-frequency video content played on various new media platforms, which is suitable for viewing in mobile state and short-term leisure state, and its duration ranges from a few seconds to several minutes. The content combines skills sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity, commercial customization and other topics.