However, its other founder, JonnyJohansson, released a popular limited edition original denim series. Since then, the company has gained a firm foothold in the fashion industry and is known as the mainstream supplier of artistic and creative clothing. Its classic series covers AcneStudios? Classic bare boots, jeans, jacket fur-there are more mouth-watering items every season.
As a niche cowboy brand, Acne has become the pioneer of contemporary categories, and is famous for its unique Scandinavian (Nordic) style, designer's feeling and the sensitivity of fashion colliding with street clothes.
Acne also has plans to expand its product range. Nowadays, the brand provides a reasonable and balanced product classification, including the high-quality and high-priced ready-to-wear series released at Paris Fashion Week and the recently revived denim series, providing basic models, bags, small leather goods and shoes with logos. However, Acne's accessories business is still underdeveloped, and the company is slow to move in the tide of sports shoes, which provides great growth opportunities for brand positioning.