Market environment, the impact of international and domestic brands on domestic brands, domestic brands are mixed, economic order is chaotic, prices are unstable, and costs in all aspects are rising. The weak economy, relatively lagging consumption concept and relatively advanced enterprise marketing concept (which is not in line with the domestic local market) lead to domestic brand clothing being at a loss, unable to locate accurately in all directions and blindly developing products and markets. Consumers wear a variety of clothes and have no corporate guidance.