The first is to determine the business model of the specialty store, whether to operate one brand of cosmetics or multiple brands of cosmetics. Besides skin care products, do you want to add some life care products, make-up, nutritious food, etc. Go to the store? If the business model is determined, it is good to determine the brand and choose the purchase channel.

Second, the choice of brand.

Single-brand cosmetics stores generally adopt the form of franchise chains to sell their products locally or provide corresponding services to customers. For example, Avon stores, fruit and vegetable beauty shops in Guosutang or Baicaoji in shanghai jahwa.

Third, the location of the store.

It is very important to choose a business address. Choose a good store, at least 60% success. The site selection can refer to the following contents:

1, the local bustling business district, the area frequented and consumed by fashionable girls;

2. Crowded large and medium-sized communities and mature residential quarters;

3, high-end office buildings, commercial buildings and other nearby shops, targeting high-consumption white-collar groups;

4. It is best to be next to cosmetics, clothing stores and shops dealing in women-related products.

Fourth, store decoration.

The stores joining the chain are generally decorated by the company according to the style specified by the company. The decoration grade of general design is relatively high, and the cost may be slightly higher. If it's not a franchise store, it's the kind of specialty store that you purchase, then the decoration style can be determined according to your own preferences, but try to be concise, bright, bright, orderly, orderly and beautiful at the door.

Fifth, the first distribution.

Franchisees can communicate with the customer service department of the headquarters about the products suitable for your local sales, because the environment, climate and consumption habits of each place are different. At first, the goods may not be right, but generally speaking, if you join a brand, there will usually be a three-month return period and you can return them.

Sixth, store layout.

The placement of products is very knowledgeable. Products with high prices and high profits should be placed at a visible level, not too much, otherwise others will feel worthless. Out-of-season products or products with low profits are placed in lower cabinets, and promotional products are suitable for more placement and stacking.

Seven, personnel recruitment.

Good skin, good image and temperament, who has engaged in beauty treatment or sold cosmetics is preferred, but she must be familiar with the products sold in the store and understand the product knowledge before taking up her post.