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JD。 The 18 anniversary of COM 6 18 ended perfectly, and the order amount of 343.8 billion yuan set a new record. How much did you contribute behind this figure?

In addition to the 343.8 billion yuan related to you and me, there is actually a "mysterious" JD.COM number closely related to our purchase in buy buy, which is -3 1.2!

3 1.2 is the inventory turnover days in JD.COM. Knock on the blackboard here: the so-called inventory turnover days are 3 1.2 days, which means that all self-operated goods in JD.COM warehouse will be sold within 3 1.2 days, and then the same amount of goods will be purchased from suppliers.

In other words, consumers in JD.COM will buy out JD.COM's self-operated goods once every 3 1.2 days!

Turnover 3 1.2 days: a world-class figure.

When JD.COM first entered the category of home appliances in 2006, the inventory turnover days of offline home appliances industry were 87 days.

Costco, a world-renowned retail enterprise, has always been known for its short inventory turnover days. Its latest turnaround time is 30.9 days, but Costco only manages thousands of SKUs.

At present, there are millions of self-operated commodity SKUs in operation in JD.COM, serving hundreds of thousands of merchants and nearly 500 million consumers, operating more than 1 1,000 warehouses, and the turnover days are only 3 1.2 days. It is no exaggeration to say that he is a world-class figure.

The mysterious technology of realizing 3 1.2 days

3 1.2 days is so powerful, how is it achieved?

Everyone in the industry knows that inventory turnover days are one of the core indicators of the retail industry. The fewer inventory turnover days, the higher turnover efficiency and the higher inventory management efficiency. Inventory turnover days test the operation and decision-making ability of enterprise supply chain. Four core technologies, namely intelligent operation, warehouse network optimization, omni-channel coverage and C2M reverse customization, are the methods to support its efficient operation.

Intelligent operation-the surprise of automation

On weekdays, if there are goods that need to be purchased urgently, we will think of placing an order in JD.COM as soon as possible, because JD.COM can guarantee the timeliness, basically on the same day or the next day. During June18 this year, through pre-sale, the number of cities that can deliver goods in minutes in JD.COM has been expanded to 200, so that more people can experience the surprise of receiving goods in minutes!

The reason why Brother Jingdong Express can appear at your door in minutes is inseparable from JD.COM's intelligent operation. Help JD.COM to have more than 1000 warehouses nationwide, and realize automatic sales forecast, intelligent replenishment, intelligent allocation and intelligent customs clearance of self-operated goods with millions of SKUs. At present, JD.COM submits more than 1 100 million purchase orders through the intelligent replenishment system every year, and the distribution automation rate exceeds 95%. Facing JD. COM's 6 18 "Hongfeng" order volume, Jingdong Intelligent Supply Chain can provide more than 400,000 intelligent supply chain decisions every day, and cooperate with 64.3% self-operated suppliers to ensure the intelligent and efficient operation of the supply chain during 6 18.

Optimization of Warehouse Network —— "Optimal Solution" of Instantaneity and Timeliness

During the period of June18 this year, JD.COM has covered 92% of counties and 84% of towns. Besides intelligent operation, warehouse network optimization is also the secret of JD.COM. COM's "fast"

In the face of differentiated all-category goods and complex warehouse network distribution, based on large-scale operation optimization technology, JD.COM prepares goods to the nearest warehouse with the fastest timeliness and the lowest cost to meet users' demand for spot and timeliness. Therefore, even during June18 in JD.COM, when the order amount reached a record high of 343.8 billion yuan this year, most users could place orders in stock and receive the goods on the same day or the next day.

Omni-channel coverage-"selling goods all over the world"

The ideal of JD.COM's retail industry is to "sell goods all over the world" and "sell goods all over the world". Under this concept, the capacity building of the supply chain intermediate platform is particularly important, especially the ability to open up scenarios and link all channels.

Facing different user groups, as well as online and offline omni-channel, multi-scene retail mode, Jingdong Intelligent Supply Chain chooses the most efficient and socially cost-effective fulfillment scheme through omni-channel fulfillment intelligent algorithm. This year, in JD.COM, on June18, the omni-channel performance technology linkage has exceeded 3 million offline stores, including not only offline formats such as Qixian Supermarket in JD.COM, JD.COM Super Experience Store and Beijing-Tokyo Automobile Club, but also various offline small and medium-sized businesses such as pharmacies, convenience stores, flower shops and auto repair shops all over the country. Through cooperation with Dada Group, 1 hour delivery was realized in 1400 counties and cities.

C2M Reverse Customization —— Meet the "Desired Production" of Consumers

As early as 20 19, JC2M established the JC2M intelligent manufacturing platform to identify potential market segments, tap consumer demand and pain points, and provide product selling point insight and development suggestions for upstream brands. Up to now, JC2M platform has covered more than 1 1,000 categories, cooperated with more than 1 1,200 brands, and jointly developed many new C2M products, many of which were "explosive as soon as they debuted".

In the past, consumers were "what to buy"; Now, through C2M, consumers can "buy whatever they want". This kind of "wishing" production that meets the demand, because it is marketable, can help upstream manufacturers reduce inventory costs and improve industrial turnover efficiency.

The big winner behind 3 1.2 days

Having said that, why should we reduce the inventory turnover days?

The shorter the inventory days, the shorter the storage time of goods in the warehouse and the lower the cost; For the retail platform, the more turnover times, the more times to make money. As costs drop and profits rise, businesses and channels will have more room to make profits for consumers.

It can be seen that the shorter the inventory turnover days, the higher the efficiency, and businesses, platforms and consumers will benefit. The end result is to make the industry form a virtuous circle and develop more healthily and orderly.

3 1.2 days not only represents the efficient operation level of Jingdong Intelligent Supply Chain, but also concerns each of us. Because the big winner of 3 1.2 days is each of us!