Odm means that after a certain clothing manufacturer produces or designs a certain product, it will be seen and thought by other enterprises in some cases, and some schemes will be put forward to require the latter's brand name to be used in clothing production, or the original clothing design will be slightly modified for mass production. Among them, the manufacturers who undertake the design and manufacturing business are called odm manufacturers, and the products they produce are odm products. This understanding makes odm easier to understand, and odm can also be understood as the embodiment of designer's intellectual property rights.

Odm's marketing model is also a successful marketing method, which attracts the attention of other enterprises through independent production or design, receives the demand for cooperation, and maximizes brand interests. The product scheme designed by the manufacturer of the design scheme can be bought out or not, and provided to the brand. This makes the difference between products only reflected in the appearance, and does not change the attributes of products. This way is also the charm of odm clothing production, which makes the products reach an absolute height. The above is the introduction of odm clothing, which is very common in enterprises.