1. Constantly explore top-notch craftsmanship to create sustainable fashion-Europe's top luxury craftsmanship and high-end materials: Baiyi? The accumulated exquisite life aesthetics and exquisite craftsmanship are the nutritional sources for the innovation of rare products. Reproduce the inheritance and innovation of Italian luxury through artistic advanced fabrics and design details. Exquisite knitting technology brings high-quality wearing experience, and exquisite technology brings rich visual effects. Being friendly to the environment has also become the core appeal of the brand, emphasizing the brand's sense of social responsibility.
2. Remodeling Classics, Enlightening the Future-Bold Street Style: As a promoter of Italian street style, RARE constantly emphasizes the combination of avant-garde attitude and high-end quality of life, and constantly upgrades and innovates leisure elements with impact, such as jeans, leather, metal decoration, etc., making it an important part of high fashion, constantly subverting the limits of craftsmanship and creating a modern perfect wardrobe.
3. Unique brand identity: the inspiration of the classic double R logo? Venice's urban structure is a metaphor for the image that "the city is surrounded by water, and the peripheral circular design symbolizes" the pearl on the Adriatic Sea ". The letter "R" has rich meanings: respecting/respecting multiculturalism, recycling/sustainable fashion, reshaping luxury aesthetics, Renaissance/humanistic art revival. The lion totem, which often appears in brands, comes from the symbol of the patron saint in Venice culture, representing strength and pride, while conveying elegant and confident temperament.