The choice of advertising words for Li Lang's men's wear
1. Progress certainly requires hard work. Meditation requires wisdom and care. Advance and retreat, showing the wisdom of men. Simple but not simple. -Li Lang Business Men's Wear
2. Suits are also casual, and they should be changed. -Li Lang leisure suit.
3. Some people choose external demeanor, others choose internal temperature, and I choose both internal and external training. -Li Lang Business Men's Wear
4. Busy but not blind, relaxed but not indulgent. Relax and moderate. -Li Lang slacks.
Li Lang Men's Wear Introduction
The group 1987, founded by Wang's three brothers Wang Dongxing, Wang Liangxing and Wang Congxing, pioneered the concept of "business casual" men's wear in China. After more than 20 years of exploration, it has developed into a leading brand of China business men's wear, which integrates design, product research and development, production and marketing, and was awarded by Forbes for two consecutive years in 2007 and 2008. Now the company owns brands: Lilang and L2.
"Simplicity but not simplicity" is Li Lang's design concept, and it is also the core value that Li Lang has carefully interpreted and interpreted for more than 20 years. From the initial "showing wisdom between choices", to the abandonment of the philosophy of "more is confused, less is clear", and then to the lofty realm of "the world is unbounded and the mind is tolerant". Every step of exploration, simplicity and exquisiteness, breakthrough and tradition integration. In the unremitting solution, trade-off, sublimation, Li Lang's simple philosophy, which integrates China's wisdom, has merged into a simple new concept that embraces the world, bringing brand-new brand value experience to global business people.
Li Lang's outstanding brand charm has attracted many top designers to join. In 2002, Mr. Ji, one of the top ten designers in China and the winner of the highest designer award in China, joined us, which injected new soul into our product design. Its professional design level and international design concept perfectly interpret the essence of Li Lang's "simple but not simple" brand, and lead Li Lang to represent China men's wear on the international stage, making high-profile appearances at Milan Fashion Week, Taipei Fashion Show and Tokyo Fashion Week, with its perfect interpretation of China elements.
In 2008, Li Lang rebranded the brand logo Li Lang as LILANZ. The new LOGO design was more simple, atmospheric and international, which made the brand a starting point. Li Lang started the brand internationalization strategy. In 2009, Li Lang, as the first mainland men's wear brand, successfully went public in Hong Kong and officially landed in the international capital market, which opened the curtain of capital upgrading of China men's wear brand. Taking the opportunity of listing, Li Lang Lightning opened up the second battlefield L2, seized the huge market of mid-range business casual men's wear, implemented multi-brand management and cultivated new growth points. In the future, Li Lang will urge the company to improve its management, marketing channels and brand strategy in an all-round way, extensively participate in the cooperation of major clothing competitions, participate in more world-class clothing exhibitions, strengthen its right to speak in the international clothing industry, realize the "simple philosophy" and become a world fashion garden.
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