Sirrah was born in Veneto, Italy, and was founded by Betancourt family. The brand name comes from the Latin word "rare", and the first boutique was built in Milan, Italy in 2000. Influenced by Venice culture for a long time, the founder of the brand sewed the extreme elegance and free and easy in Italian aesthetics into two rare sides.
Rare men's wear
Sirrah was founded in September, 2000, and belongs to sirrah Men's Wear, an Italian fashion brand operated by Shanghai Chongding Trading Co., Ltd. The spirit of men's wear is to create a man image that dares to surpass, pursue success, explore the unknown and exceed the limit with the concept of "dare to be different".
As a promoter of Italian street style, RARE constantly emphasizes the combination of avant-garde attitude and high-end quality of life, constantly upgrades and innovates leisure elements with impact, such as jeans, leather, metal decoration, etc., making it an important part of high fashion, constantly subverting the limits of science and technology, and creating a contemporary perfect wardrobe.