First, determine the platform for live broadcast with goods

Bian Xiao believes that Taobao, JD.COM, Tik Tok, Aiche Express and Pinduoduo are the only platforms that can support live streaming.

If you have settled in one of the above platforms, you may wish to open another platform, such as the following combinations:

Taobao +Aauto is faster.

JD.COM and Tik Tok

Because the traffic on Taobao and JD.COM is quite different from that on Tik Tok and Kuaishou, this combination can complement each other and add a "private domain traffic pool".

The live broadcast platform does not require much, but it requires stability.

Second, about the products and sources of live broadcast.

The types and categories of products must be stable.

If you are a shop or manufacturer in the clothing industry, then the live content must be related to clothing.

If you are a popular anchor, then the categories and categories of live broadcast should be concentrated in a general area.

Most people don't have the popularity and fans like Li Jiaqi, Victoria and Simba. If you learn to sell agricultural products by live broadcast today, buy electronic products by live broadcast tomorrow, and sell cosmetics by live broadcast the day after tomorrow, then you have no advantage at all and are almost doomed to failure.

Therefore, Bian Xiao, the mall of professional live broadcast equipment, reminds everyone that we must combine our own advantages, which sources, channels and knowledge storerooms have advantages, and then proceed to the next step.

Third, the equipment used to complete the live broadcast

If you want to do a good job, you must sharpen your tools first. The full set of live broadcast equipment with goods is not professional, and the effect is good. It depends on your input and professional guidance. Generally, a set of live broadcast equipment carries goods ranging from 1000 to tens of thousands (depending on the industry and budget).

Live broadcast with goods is a complete set of live broadcast equipment, which generally has the following types:

Microphone, sound card, camera, lamp holder, wire, WiFi and other accessories, different industries have different requirements for live broadcast equipment. For example, clothing live broadcast with goods, the requirements for lighting and cameras are high, and the number is also large; The requirements for live broadcast of jewelry and Wan Wen are generally low.

Fourth, do a good job of preparation before the live broadcast.

The three points mentioned above can be done by almost qualified live broadcast shops/anchors, and the difference in ability between shops and anchors is reflected in the fourth point.

1, preview and innovate before live broadcast.

2, line copy, live broadcast process should be well thought out.

3, related items and equipment should be ready.

4. Learn from peers and other excellent live broadcasts.

The first one is "do a good job in the early stage of live broadcast". Today in 2020, the live broadcast traffic is saturated, and everyone is fighting for it within limited traffic. Each platform will not broadcast live to newcomers, so it will give you traffic import. Try nude photos first. You just started live broadcast with goods. If there are no fans, there will be very few people watching. If you wait for the platform to add traffic to you, then there is only one result-waiting for death.

So you have to use other methods to bring traffic to your live broadcast room-private domain traffic.

Bian Xiao gave a simple example, operating various fan groups and user groups, and notifying fans before the live broadcast.

Article 2: "The lines should be well written and the live broadcast process should be well thought out."

Before the live broadcast, we should have an overall grasp of the normal live broadcast process and rhythm. It is suggested that the newcomer do a copy, and have a preview of the product introduction and speech needed in the live broadcast process, and have a bottom in mind. In the process of live broadcast, how to improve the activity of the live broadcast room and how to distribute the benefits of live broadcast are all well thought out and prepared before live broadcast.

Summary and popularization of verbs (abbreviation of verb)

Generally speaking, there are perfect words, fan re-operation, data analysis and so on.

After each live broadcast, each live broadcast platform will have a live broadcast data, and then analyze the live broadcast effect with your sales data.

From the viewing data, sharing data, interactive data, sales data of the whole live broadcast, as well as your own live broadcast status, whether you are nervous and forget words, whether the product introduction is thorough and how interactive it is, you must have a serious analysis.

Then set out to prepare for the next live broadcast, formulate the future live broadcast direction, and adjust it in time according to the situation.

What's the story? A man can lead a horse to the water but he cannot make him drink.