The reason is that the fashion design style is suitable for their aesthetics and dressing habits. Boys' brand clothing pursues simple design, fashionable and casual style, which conforms to the simple and natural characteristics of girls in Guangxi. Boys' brands often produce some cute cartoon costumes, which are also very popular with girls in Guangxi. Guangxi is located in the south with a hot climate, which requires high permeability, portability and comfort of clothing. The clothing materials and design of Boy brand pay great attention to these characteristics. The market competition in Guangxi is fierce, and the clothing prices of internationally renowned brands are relatively high, while the price of Boy brand is relatively close to the people, so consumers can enjoy more favorable prices and high-quality products. With the changes of the times, the fashion trend is also changing constantly. The clothing design of Boy brand has always maintained the characteristics of simplicity, comfort and fashion, meeting the needs of young people in pursuing individuality and fashion.