20 10 Beijing Changdian Temple Fair aims at promoting traditional culture, enhancing its level and influence, and realizing functional subdivision. This year's temple fair in Changdian has the following seven highlights: 1. Innovating long-term electricity-expanding new holding forms and carrying out distinctive functional subdivision. This year, the Changdian Temple Fair has innovatively adopted a new form of expansion, forming a pattern of "one place, one line and one garden", that is, from the urban area of Liulichang in the east and west, through Hufang Bridge-Hufang Road-Taiping Street, to the folk area of Taoranting Park, forming a festival atmosphere zone in Beijing. Wencheng District, relying on the historical and cultural gathering area of Liulichang, takes the theme of "enlightening the Millennium culture and interpreting the taste of Zhenwu" and gives full play to the resources and advantages of Liulichang's "literati culture". Taoranting Park is a folk area, with the theme of "a famous pavilion, an invisible flower and a happy folk custom", which presents the folk cultural characteristics of Beijing Changdian Temple Fair and makes people feel the original folk cultural atmosphere of Laochangdian. The expansion of the factory temple fair broke through the limitations of the original venue, rooted in Xuanwu fertile soil and relying on Xuannan cultural circle. With the help of the advantages of "traditional style protection zone" in the "March 29th" space industry layout in Xuanwu District, we will create greater business opportunities in combination with the surrounding environment. Expand the regional development concept of "modernization, internationalization and quality", build a better city life, build a display platform for the functional core area of the capital, enrich the space and content of Changdian Temple Fair, realize functional subdivision, enhance the level and influence, and promote the development of regional tourism economy. 2. Charming Factory-"One Place, One Line, One Garden" * * In order to create the overall atmosphere of "One Place, One Line, One Garden", we will hang books with the words "Modern Xuanwu, Harmonious Xuanwu, Humanistic Xuanwu" on both sides of East-West Liulichang, South Xinhua Street, Hufang Road, Wei Bei Road and Taiping Street to Taoranting Park and immerse ourselves in Four Treasures of the Study. Wandering in the folk area, intoxicated in the festive atmosphere. Wencheng District is decorated in a unified way, blending with various businesses, setting off elegance and celebration, and highlighting the characteristics of Wencheng. Folk areas are decorated with festive red as the main color. The landscape outside the East Gate is "Happy New Year", with ancient copper coins in China as the main element and Taoist circles in China as the means of expression. The landscape of the North Gate, "Mulberry and Bamboo Blend, Friendship Blooms", is novel and unique, and the diabolo is tied into a red Chinese knot. The south gate landscape "Good Weather" combines red windmills, red lanterns, red gates and hydrangeas with national characteristics to welcome visitors from all directions. A smooth brush stroke poured out and drew the LOGO of Changdian Temple Fair, which will be used as a permanent logo. Incorporating China cultural elements, the traditional seal is integrated with brush strokes, and the elegant atmosphere comes to the nose. The traditional windmill, diabolo and Sugar-Coated Berry are looming, and the folk customs are bursting, which fully embodies the characteristics of the temple fair in Changdian. In order to let tourists fully feel the enthusiasm, joy and peace of Changdian Temple Fair, we first introduced the mascots "Huanhuan" and "Xixi" to send you the blessings of Changdian Temple Fair. "Huanhuan" and "Xi" are holding windmills and Sugar-Coated Berry, wearing new clothes and smiling, welcoming tourists from all directions. These two naive, smart and lovely little guys take liveliness and strong affinity as their design concepts and tiger hats as their design elements. They will also incarnate as lucky teenagers, set off all kinds of candied haws around them, greet tourists at the north gate of the folk area, and bring blessings of all the best and prosperity. In order to make more friends who love Changdian Temple Fair come on impulse and return home satisfied, the mascots "Huanhuan" and "Xixi" will be issued in limited quantities for everyone to cherish, and also as a souvenir and memory of Changdian Temple Fair. Third, the elegant factory-merchants in Wencheng District join hands to highlight the elegant cultural atmosphere. The Liulichang in Wencheng District will highlight the cultural characteristics of the temple fair and highlight the elegant charm of the Liulichang culture. As the origin of Beijing Changdian Temple Fair, the opening ceremony was held in front of China Bookstore in Wencheng District, and the masses were invited to attend. In order to highlight the elegant cultural taste of Liulichang, we carefully designed the stage background of the opening ceremony, showed the long history and profound culture of the temple fair in power plant with ink and wash landscape paintings, and showed the old scene of Liulichang with painting axes, which connected the preceding with the following and recorded the long years; It has a long history and continues a splendid civilization. In the 40-minute opening ceremony, there will be wonderful programs such as Xu Shuishi and Shangxinbao stilts, showing the thriving weather and the vitality of tigers. The characteristic activities of various businesses in Wencheng District have also begun. During the temple fair, the merchants of Liulichang in Wencheng District opened as usual, and the activities carefully planned by famous shops such as Rong Baozhai, Guan Gong Painting Gallery, Cuiwenge, Ruguzhai, Zisha Art Museum and Bo Gu Zhai were even more colorful. China Bookstore held the book fair "Traditional Culture, Welcome the Year of the Tiger" from the first day to the fifth day; Yidege Art Museum held the 145 Tibetan Art Exhibition from 9: 00 am to 5: 00 pm for five consecutive days from the first day of junior high school; Yanjing painting and calligraphy club has professional painters who paint for free; Qijiage holds exhibitions of cultural relics replicas; Mi Qing Museum held the activity of "Painting Tiger on the Scene of Xuan Paper Porcelain"; There are also famous art exhibitions such as Hongbaotang Wang, the open visit experience of Dai Pen Workshop, the famous pen meeting of Confucius Painting Gallery, and the production of clay tiger, chicken and rabbit in the museum. 10 Jade and embroidery have elegant cultural taste. In line with the purpose of doing practical things for the masses, combined with the current collection boom, in order to satisfy the people's interest in antique calligraphy and painting, Wencheng District will hold a "visit to big factories and experience calligraphy and painting"; Free treasure hunt, happy home "treasure hunt, invited experts such as Jiang from Beijing Cultural Relics Appraisal Center and Chairman of Beijing Hanhai Auction Co., Ltd., provided an opportunity for the masses to treasure hunt for free, attracted more collectors to enter Liulichang, helped everyone to discard the false and retain the true, improved their cultural quality, and felt the profound heritage of Liulichang in Wencheng District as an ancient cultural street. On the third day of New Year's Day (1February 6), a treasure hunt was held at 9: 30 am-1:30 am,14: 00-16: 30 am in the auction hall of Wanghai Village, China Bookstore. The registration telephone number of Jianbao activity is 62 148888. Fourth, the factory of folk customs-show exquisite skills and gather intangible cultural performances. As a national intangible cultural heritage protection project, Beijing Changdian Temple Fair will provide a platform for intangible cultural handicrafts inheritors to fully display intangible cultural handicrafts. There is an intangible exhibition area in the east gate of Taoranting, a folk area, which provides 9 intangible booths, focusing on 1 1 medicinal incense ornaments, clay sculptures, diabolos, shadow play, Beijing brick carvings, craft masks, puzzles, walnut buildings, art palace lanterns, colored glasses and dough figurines, so that the general public can experience the fun of traditional crafts and feel the charm of traditional culture more intuitively. In order to let the people have fun, the folk custom area also brings together cultural performances of national, municipal and district-level intangible cultural heritage protection projects. Center Stage, a folk area, will stage 10 programs in turn, such as "Fu's" Art Troupe performance, wrestling performance, live donkey, double spring, and Tianqiao Art Troupe's wooden raft trick. Eight programs in Thirteen Stages of Dancing Drum, which has been lost for a hundred years, will also reappear at Changdian Temple Fair, and 13 outstanding teams will be invited to perform Xu Shuishi, Gongfu Tea Unity in Gongfu Tea Festival, Qunying Fun Car Fair, Top Opening, Shangxinbao Stilts and Gongfu Tea Fun Meeting. Five, the people's factory-reflect everyone's participation, and strive to be the star of Kyoto. In addition to traditional folk performances and handicrafts, this year's factory temple fair will also organize the Kyoto Taoran Star Art Exhibition, which not only meets the growing cultural needs of the masses, but also provides a platform for the masses to display their talents and entertain themselves. As 20 10 year of mass culture, Changdian Temple Fair will take this opportunity to close the distance with the masses and attract their extensive participation. Taoranting Park 1 1 Resident Art Troupe will present their favorite programs every day from Grade 1 to Grade 5 14: 30 to 15: 30. The Red Sun Choir and Elaeagnus angustifolia Flower Art Troupe, which are familiar to the masses, will bring wonderful programs. Taijijian, Hua Gun and China people let the masses enjoy it by playing gymnastics and instrumental music; There are also enthusiastic and lively Xinjiang dances, beautiful fan dances, energetic street dances and other performances to immerse the masses in a happy atmosphere. Sixth, the public welfare factory-volunteers form a beautiful landscape, and the charity sale is full of affection. In order to facilitate tourists to participate in temple fair activities, Changdian Temple Fair also recruited volunteers to help tourists from south to north. At that time, the volunteer logo "Blue Cube" will appear in Taoranting Folk Area, and volunteers will provide language translation, information consultation, medical assistance and convenience services. At present, 40 volunteers have been recruited to attend the temple fair in Changdian, and training will be organized soon. In order to help the special groups in the jurisdiction, with the strong support of Xuanwu District Party Committee, District Government and Communist Youth League Committee, and with the cooperation of the subordinate units of Kyoto Company, with the theme of caring for special groups, caring for vulnerable groups and offering a piece of love, the "Factory Dian Temple Fair Charity Sale" was organized in the North Gate Square of Taoranting Park from the first to the fifth day. I hope more caring people from all walks of life and enterprises and institutions will participate in it, provide charitable items, * * * offer love together, and help groups with special difficulties to ignite their hopes and passions for life and feel the warmth of society. At present, the materials collected for charity sale include cinema year cards, shadow play ornaments, Beijing opera face toothpicks, calligraphy and painting, stationery, Beijing opera CDs, ornaments, plush toys, gloves and so on. Seven, the quality of the factory-enhance the taste, enrich the variety of new year goods. After the functional subdivision of this temple fair, the goal of attracting investment in the market is to introduce famous brands, and the goal is to improve the taste. The word "stroll" is highlighted in the temple fair to meet the people's demand for high-quality temple fairs. Collect new and complete new year's goods, traditional snacks and foreign food, and let the people go home with a mouthful of fragrance and satisfactory new year's goods; Gather a wealth of entertainment projects, so that tourists can taste childlike innocence and pursue beautiful childhood memories. There are not only fashionable clothing accessories, but also folk Spring Festival couplets and lanterns. Special mutton kebabs, traditional tea soup and snowballing are all fragrant. Fun entertainment projects make friends and children happy for the New Year, so that people who visit temple fairs can get their places and feel traditional classics and modern fashion. As a rare temple fair in Beijing where you can experience elegance and folk customs, Changdian Temple Fair will continue to lead Beijing people's pursuit and yearning for Laochangdian. In order to reassure people and be practical, we have made careful arrangements and formulated strict measures in safety, realizing seamless management, linkage management of various functional departments and emergency management to ensure safety. Beijing Changdian Temple Fair is a window to inherit Xuannan culture. 20 10 The expansion of Beijing Changdian Temple Fair is a brand-new upgrade under the background of great cultural development and prosperity. It is a brand-new attempt under the cultural inheritance and innovation development; This is a historic opportunity to carry forward tradition and embody fashion. With your support and help, we have the ability and confidence to run a "safe, peaceful and fashionable" temple fair and offer a rich and unique annual feast for the people of Beijing.