Kappa was founded in 1967 and is headquartered in Turin, Italy. At first, the brand was famous for producing football clothes, and later it gradually developed into producing all kinds of sports and leisure clothes, including T-shirts, sweatpants, coats and so on. Kappa brand is rooted in Italy. Although it has always been sought after by young people who love football culture and pop culture and pursue a rebellious lifestyle in Europe, the brand has never been complacent.

Kappa's iconic design, including two crossed humanoid signs and blue and white stripes, was all the rage in the 1980s and 1990s and became one of the representatives of fashion culture. At present, Kappa has become one of the world-famous sportswear brands, and its products are sold all over the world.

Kappa's transformation

Kappa brand has successfully transformed into a functional sports lifestyle brand on the basis of inheriting the original sports genes and integrating new product technologies. The brand takes "rebellion, passion and publicity" as its core concept and "promoting the trend culture and influencing the trend life" as its goal, and greatly enhances the consumer's wearing experience with functional product design.

Kappa takes more than 65,438+0,500 young, dynamic and distinctive shops across the country as the media, and through in-depth cooperation with entertainment, music, art and other different fields, it integrates the trend culture into the constantly improving products, aiming to bring unique sports trend products to people who are keen on pop culture, pay attention to the quality of life, are full of exploration spirit for new things, have their own unique trend attitude and show their desire.

Reference to the above content: Baidu Encyclopedia -kappa