In the rapidly changing modern society, business plans are used in many places, which can help entrepreneurs to know themselves more clearly. So how to draw up a business plan to play its greatest role? The following is my business project plan (5 selected articles) for reference only. Welcome to reading.
Entrepreneurial project plan 1 1. Basic information:
1, enterprise name: department store
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
Main business scope: The town center of my hometown is the center of people flow.
4. Place of business: Qigong Town, Yangshan County, Qingyuan City, Guangdong Province
Area: It covers an area of about XX square meters.
Reason for choosing this location: Because there is no large supermarket in the town center, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.
5. Personal information of entrepreneurs:
Name: xx
Gender: xx
Age: xx
Education: junior college
Relevant work experience: I used to sell things in stores and knew a little about business, but I will increase my social practice and learn this knowledge in the future.
Second, the project overview:
I am a college student, majoring in computer, and I have been interested in business since I was a child. Now I'm going to graduate from college. With my hobbies and longing for business, I have always wanted to open a supermarket in my town and develop the economy of my town. Many supermarkets in Guangzhou attracted me, and I was very interested in it, because I was inspired when I was shopping in the supermarket. According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.
With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.
Third, market research.
With the improvement of people's living standards, the materials needed have increased, the way of life has changed, the consumption concept has mostly been enhanced, and the consumption structure has been reasonable. There is a middle school lifestyle shop nearby (within a radius of 500- 1000 meters), and the consumption concept of several nearby villages has been enhanced. There are more shops with higher consumption levels, but fewer things are sold.
Four, the investigation of other large supermarkets:
1. Store hardware survey. It mainly includes: survey on the location of competing shops, survey on the appearance and image of shops, survey on building structure, survey on the design of parking lots and survey on the allocation of commercial facilities.
2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.
3, commodity ability survey. Investigate and analyze the variety, price range, quality and supply of goods in competitive stores.
4. Customer level survey. Mainly from the age level and income level.
5. Shop management survey. Promotion, replenishment, display, environmental health investigation.
The relationship between demand and supply has the following types: ① strong demand and insufficient supply; ② Strong demand and supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) The demand is not strong, but the supply is strong. Judging from the location of warehouse supermarket, the relationship between supply and demand in its business circle shows that the first category is the best, the second category is the second, and the third and fourth categories are avoided as much as possible. In the investigation of demand and supply, attention should be paid to the investigation of potential demand and supply, especially to the development trend of some factors that may cause changes in demand and supply.
6, warehouse supermarket survey:
In addition to the above-mentioned large-scale projects, the following detailed but important factors must be investigated in the specific site selection of warehouse supermarkets.
Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the popularity of the place, the easier it is for the store to attract tourists' attention and the more likely it is to shop in the store. Therefore, when choosing the location of warehouse supermarket, we should choose a well-known location, such as a crossroads or a fork in the road on both sides of the street.
Applicability If you want to requisition land for building houses, you should consider the area, shape and size of the land.
Entrepreneurial project plan 21. Introduction of entrepreneurs
Education, relevant courses and experience in enterprise management and operation;
Second, the project overview
Company's business and objectives and others. Highlights include company and product (service) introduction; Point out the formation process of new ideas and the prospect of enterprise development goals;
Third, the market analysis
1, target customer description;
2. Market capacity/estimated market share of the enterprise;
3. The changing trend of market capacity;
4. The main advantages of competitors;
5. The main disadvantages of competitors;
6. Main advantages over competitors;
7. Main disadvantages compared with competitors;
Fourth, management.
1, operation mode, including product (service) introduction and output target;
2 resource allocation, including production and operation facilities, means of production and labor;
3. Management mode, including logistics management and quality management of the company;
Verb (abbreviation of verb) market strategy
1, marketing planning;
2. Competitive promotion;
3. Market penetration plan (how to maintain and increase market share);
Intransitive Verb Enterprise Organizational Structure
1, the ownership form of enterprise registration;
2. Core management, including job responsibilities, experience, potential, expertise and monthly salary;
3. Personnel arrangement, including department, number of people, specific responsibilities and monthly salary (organization chart and job description can be attached);
4, the company's business license and cost forecast;
5, the company's responsibilities, including insurance, tax and other expenses forecast;
Seven. Financial status
1, budget and return on investment;
2, financial data, including operating income and expenses, cash flow;
3. Financial analysis, including balance forecast of assets and liabilities, monthly income statement and financial change statement, and various financial forecast charts;
Eight. Opportunities and risks
Entrepreneurial project plan 3 I. Project summary
Don't you want to eat those dishes with the same taste in the canteen every day?
Don't you want to go out to a restaurant to eat those delicious but unsafe meals?
Do you want to experience the mystery of cooking with your classmates?
College students' kitchens suit your taste, freeing you from boredom and wandering.
Students only need to buy their favorite dishes. There are complete kitchen facilities and dining equipment, and all the kitchen equipment and dining room equipment like home are available, creating a free space. This is an unprecedented, single-structure shop, renting rooms and stoves. Its structure is unique. A kitchen has four stoves and a dining room to form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn during X meal times. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.
Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.
Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, innovate constantly on the original basis, constantly reflect and reform from students and improve our competitiveness.
Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.
Come to the college students' kitchen and enjoy cooking with friends!
Second, the company profile
1. nature: the college students' kitchen is a service project for renting kitchens for all college students.
2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the dining room, which bring hot meals all the time.
3. Project service information: As long as college students bring their favorite dishes to the college students' kitchen and pay the necessary rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. In the kitchen of such a unit, 28 groups of students (4 stoves *7 groups/stove) can be served at lunch time (1:00-2: 00). Students can eat there before they leave, or they can take them out and eat whatever they want.
Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or needs to store them, we will store leftovers for them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and refrigerator space, if it is stored for more than one day, we will pay a deposit of 2 yuan/day.
4. Purpose of the project: The emergence of college students' kitchens is a profound experience of our group. Many college students complain that the meals in the canteen are the same every day, and the taste is not good, and there is nothing new. Some students also think that the food in the restaurant outside is unsanitary, the oil is not enough and the price is not low. There are only two choices, except complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our potential.
5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.
Third, the organization and personnel management system
1. We divide our customers into three categories: large, medium and small.
Large-scale (20-40 people): For example, for class X reunion or class X birthday, it is necessary to rent a unit of college students' kitchen, which needs to be booked in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.
Medium-sized (10-20 people): For example, for dormitory parties in X, or small celebration parties, you also need to make an appointment in advance, and there is no chef.
Small scale (1- 10 people): kitchen stoves are arranged at any time.
2. In the college students' kitchen, only one middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students.
3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.
4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis.
5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens.
6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school.
Entrepreneurial Project Scheme 4 Desserts and snacks have always been the favorite of female friends. It should be a good choice to open a cake shop and operate a birthday cake in a female gathering area. As long as we make our own characteristics, we will be loved by our friends.
I. Overview of Cake Shop
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.
Our store needs 95,000 venture capital.
Second, the business objectives
1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Third, the market analysis
1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Fourth, business plan.
1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "
4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him or her as Mr. or Ms. xx in public, and they will feel very respected.
9, put some promotional materials and magazines on the table, the content is the knowledge of cakes and drinks, stories, etc. On the one hand, it can enhance the taste, set off the atmosphere, and at the same time increase consumers' goodwill towards the brand.
10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has special job skills requirements: employees must hold "health certificates".
Verb (abbreviation of verb) financial estimation
Start-up assets: about 95,000 yuan.
Equipment investment:
1, the rent is 5000 yuan.
2, the facade decoration is about 2000 yuan (including storefront decoration and light boxes);
3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold;
4. Employees (2 employees) need 500 yuan for the same clothes.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
An analysis of the risks and restrictive factors of intransitive verbs;
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.
Business Project Plan 5 Part 1: Market Survey and Market Analysis
1. Market background
Drinking coffee is a fashion, and drinking coffee has also become a culture, a mood and a way of life. With the popularity of coffee culture, campus has become an important place for coffee culture to settle in. Coffee shop has become an important place for people to communicate and entertain with others. Its value lies in providing consumers with high-level spiritual enjoyment. Coffee is not just a drink, but an atmosphere, a culture and a pursuit of life. The development of economy and society is bound to map to the campus, and the consumption of coffee culture is promising in the campus market.
2. Market situation
At present, there are many coffee shops around colleges and universities, aiming at the college market one after another. Take Wu Da as an example. Luoshi Road Cafe has a high density, which is not common in other places in Wuhan, so the competition in the coffee consumption market is very fierce now. Off-campus cafes are all considered and acted as their potential customers, but there is no clear division and positioning. They not only provide coffee for university teachers and students. How to run a campus coffee shop that locates the college market and wins in the fierce competition needs to comprehensively consider all kinds of favorable and unfavorable factors, give full play to its own advantages and create differentiated value for customers, so as to cut off a piece of cake of its own in the campus market.
3. Campus coffee shop features:
Colleges and universities are densely populated places. At the same time, they have a relatively high level of knowledge and culture, accept more western ideas and lifestyles, and accept new things easily. They have a strong desire to pursue a higher lifestyle, and some groups have higher consumption levels and more disposable income to buy non-daily necessities.
Running a coffee shop on campus, on the one hand, can enrich the lives of teachers and students, on the other hand, has great potential for operators.
Part II: Planning Scheme Part A: marketing opportunities and Threat Analysis.
Student:
1. Closer to the audience geographically, saving customers' time and cost and facilitating consumers.
2. Emotionally speaking, campus cafes are more acceptable to consumers, and even some consumers will instinctively reject cafes with strong commercial atmosphere outside campus.
3. It is easy to consume in groups, and the crowds are concentrated, so it is easy to demonstrate and imitate consumption benefit.
Female:
1. The strength is not as good as that of the off-campus coffee shop, and the management experience is insufficient and the influence is weak.
2. The consumption group is single, and the consumption time is relatively concentrated, which increases the management cost and operating expenses.
o:
1. At present, the campus market is an undeveloped virgin land with concentrated consumer groups and huge consumption potential.
2. Young people are in the majority. Once they form habits and consumption preferences, it is easy to form customer loyalty.
t:
1. Once successful, it is easy to lead competitors to follow up.
2. Many off-campus coffee shops can easily divert customers.
Part b: consumer group analysis:
A. Group composition analysis The age, income and consumption habits of potential customers in the campus market are relatively simple, which provides the possibility for targeted and efficient marketing. According to occupation, it can be divided into two categories: students and teachers. In colleges and universities, the number of students is the largest, followed by faculty and staff. Among the students, undergraduates are the most.
● Students' consumption groups are divided into undergraduates and postgraduates according to their academic qualifications, and undergraduates are divided into three stages according to their grades: entering the nest, keeping the nest and leaving the nest.
A: Undergraduate course:
1. Entering the nest: mainly freshmen. I'm new here, and I'm at the stage of getting familiar with the school environment and surrounding environment. I am curious about everything, have enough extra-curricular time, and have a strong interest in the diet inside and outside the school and even in Wuhan. In addition, through the contact between the club activities and the seniors, we gradually established a general understanding of the school environment and social environment. Freshmen will not have frequent coffee consumption during the nesting period, but it is a key period to establish a good image (freshmen are always curious about new things, easy to accept and preconceived, and it is easy to establish a good first impression and maintain it for a long time). In fact, some pioneers in the nesting period began to experience it and played a role in demonstrating and guiding other nesting people.
2. Keeping the nest: mainly sophomore and junior. After a period of confusion and adaptation, freshmen's mentality is gradually in tune with the school environment, and their consumption behavior has changed from consuming university necessities (mobile phones, electronic dictionaries, clothes, etc.) to consumption. ) to the experiential and emotional consumption of non-necessities of life. Some people find part-time jobs, and their disposable income increases. At the same time, a considerable number of nest-keeping consumer groups began to fall in love, and their feelings need to be expressed. Coffee is a good sustenance and way. The couple market is promising.
3. Leaving the nest: Senior three can be classified as leaving the nest. Because of the pressure of employment and postgraduate entrance examination, the disposable remaining time is reduced. We can adopt emotional marketing to the consumer groups in the period of leaving the nest, create a strong sense of belonging, and gain emotional recognition from consumers.
B: Dr. Shuo:
This is a consumer group different from undergraduates. On the one hand, they have higher education, more disposable income, more rational consumption habits and more mature concepts. On the other hand, they are not professional office workers, have enough time and a higher level of life pursuit, and easily become loyal coffee consumers. The other group is MBA, which has rich social experience and certain economic income, is mature and stable, and pursues the quality of life. It is a huge potential consumer of coffee.
● Teachers' consumer groups
1. Young teachers: Young teachers who have just graduated and stayed in school are generally single and have no family, and are in the process of changing the roles of students and teachers. Stable life, relatively stable income, easy to accept new things and pursue their own lifestyle.
2. Other teachers: Compared with young teachers, they have higher income, children and families, and more disposable income. Is a potential coffee consumer.
● Other customer groups are social consumer groups, because in order to feel the atmosphere of Wuhan University, or festivals and activities (cherry blossom festival, annual meeting, friends visiting, etc. ) Stay in Wuhan University for the time being and form a mobile consumer group.
B. Analysis of consumption capacity and consumption habits: From the elevation analysis data, we can find the following information:
1. Among the surveyed college students, the monthly living expenses are mainly between 400 and 500, accounting for 37. 1%, followed by less than 400 and 500-700, accounting for 26.2% and 2 1.9% respectively, accounting for 85.2% of the total, which constitutes college students. It can be seen that the disposable income of students' consumption groups is not particularly tight or plentiful under the general environment of Wuhan's price level.
2. In the investigation of the consumption preference of coffee and western food, it can be found that about a quarter of the target consumers hold a "like" attitude, and about half of them hold a "general, no special preference" attitude, which accounts for most of the total, and only about 15% of customers don't like it.
3. In the investigation of the consumption frequency of coffee and western food, it can be found that more than one quarter of the target customers choose "will go often", one third choose "occasionally" and more than one quarter of the potential customers choose "will not go, there is no such demand". Comparing the above, we find that there are some potential consumers (about 10%).
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