What she pursues is an attitude towards life with an open personality. She strives to express sports, personality and bohemian life fun, and create a youthful and fashionable style for young people aged 20-40. Pjs continuously introduces the latest series every year. 12 designers and a research team of 6 people analyze the current fashion trends through the latest fashion trends in major popular cities such as London, Tokyo or Antwerp, and integrate the design concepts of global trends to design a unique and young clothing series.

PJ was born in 1994 and was founded by Paul Junior Hathaway, a famous American professional surfer, in a strange surfing city in sunny California. Paul has always dreamed of clothes that can show the vitality of young people and the relaxed lifestyle of the ocean. 1994, Paul finally put his dream into action, designed his own surfing suit and named it after PJ. Its design highlights natural elements and outlines the modern life concept of "blending into nature".