The role of discount wholesalers is to act as a medium between brand factories and retailers. Wholesalers without sufficient strength are not enough to make brands trust. Brands generally give discount wholesalers a lower discount, because they only need to give them a proper amount of blood because they are clothes taken off the shelves after the season changes. Therefore, the price that the retail clothing store owner gets is still very affordable, with little risk and little investment.
Secondly, due to some special circumstances, such as poor brand management or natural and man-made disasters, many brands are in urgent need of capital turnover, and even very high-end brands will sell their inventory. In this case, the discount wholesaler gets the price offset, and the corresponding clothing shopkeeper gets the price cheaper.