BASICHOUSE brand was founded in Korea on 1996. Although its history is only eight years, it is the most popular brand in Korea in terms of popularity and sales volume. At present, BASICHOUSE has opened 158 specialty stores in Korea, with an average area of 400 square meters, 8 department store chains (department stores) and 30 first-class department stores. In 2004, the sales performance of BASICHOUSE brand in Korea reached 50 billion yuan, making it a leader among famous brands in Korean clothing industry. Now there are specialty stores in Shanghai, Xiamen and Hangzhou. A specialty store refers to all kinds of clothes sold by this brand. ) In some local department stores, there are also special counters. Baijiahao (Fashion) Co., Ltd. is a Korean listed company. It owns the brands of hendrix, mindbridge and basic house. Since Korea started, it has generated 200 billion sales in just three years and has become a fashion circulation brand representing Korea. Baijiahao is not only a group of brands with brilliant sales performance, but also the brand with the largest business area in 150 specialty store in the shortest time. In 2004, the sales of a single brand exceeded 200 billion won, and it won the "Circulation Excellence Award" issued by the daily economic and commercial conference, becoming the Korean clothing industry. Baijiahao (Fashion) Co., Ltd. was established as a legal person in Shanghai in July 2004. At present, there are 35 women's clothes and 3 men's clothes in China. After more than a year's efforts, the company has defined the brand positioning, enhanced the image of storefront decoration, and will welcome 2006 with a brand-new image. In 2006, our company will strive to further promote the basic housing brand and explore the China market. Brand concept of basic house-school, work, fitness or freedom, etc. , is in every moment of life in accordance with the necessary all-round style. The concept of satisfying a hundred good things is to satisfy all the lifestyles of consumers. Target customers of the basic house-multi-concept, multi-age, multi-age (for different age groups, providing a variety of goods according to product types)-consumption age 18.
Korean brand BASIC HOUSE, 1996, founded in Korea, is the brand with the highest popularity and sales volume among Korean brands. BASIC HOUSE has become the most popular brand in Korea, and it is personally endorsed by famous Korean actor Jiang Dongyuan and actor Yoon Eun Hye. It has a popular name in China: Baijiahao. Baijiahao has a wide variety of products, and its clothing is full of vigor, comfort, elegance, fashion and avant-garde simplicity, which has won the favor and pursuit of consumers. Girls' casual wear is designed for fashionable women aged 18-28, with bright colors, mainly cotton and linen, and the price is generally 400- 1500 yuan, which is an acceptable leisure brand for the public.
◆ Basic brand story:
At present, Basic House is the brand with the highest popularity and sales volume among Korean clothing brands. It is one of the brands of Basic House Co., Ltd., a large multinational clothing company in Korea. Basic House focuses on life and leisure clothing. No matter what you need to wear to school or work, or sports or outing, at every moment of life, the basic house has suitable and decent clothes. Although different consumers, but because of the same pursuit, BasicHouse can provide the most comfortable and decent fashion.
The basic housing is diversified and suitable for consumers of different ages. And for consumers of different ages to develop a variety of products, providing a variety of fashion products that the whole family can enjoy. By 2004, Basic House had opened 158 specialty stores in Korea, with an average area of 400 square meters, 8 department store chains (department stores) and 30 first-class department stores. In 2004, the sales performance of basic house brand in Korea reached 50 billion RMB, making it a leader among famous brands in Korean clothing industry.
Since 2007, famous Korean actor Jiang Dongyuan and actress Yoon Eun Hye have been speaking for Basic House.
Basic house co., ltd, a subsidiary of basic house brand, was formally established on 200 1 and 1. At present, the company owns lifestyle and leisure brands-Basic House, business and leisure brands-Mindbridge, women's leisure brands-Voll, and European and American style brands-The Class, and its subsidiaries own brand rights of internationally renowned brands such as Durban and Speedo in South Korea. On the basis of booming business, BasicHouse Co., Ltd. was successfully listed on the Korean Stock and Futures Exchange in February 2005, becoming a veritable "representative enterprise of Korean fashion industry".
Basic House Co., Ltd. has not only made impressive achievements in Korea, but also made outstanding achievements in the development of the international market. The company entered the China market and established China as an enterprise legal person. Since it opened its first store in Chinese mainland in June 5438+February 2004, it now has more than 70 direct stores. In addition, Basic House Co., Ltd. has also set up marketing agencies in Hong Kong, Saudi Arabia, Armenia, Russia, Kuwait and other countries, becoming an international fashion enterprise that transcends Korean borders.