Since the formal registration of Beijing Cuiwei Building Co., Ltd. on June 5438+1October 23, 2003, it has always insisted on constantly innovating its business model, improving its service mode, upgrading its service skills, enriching its activity carriers, and building a distinctive brand, and has made outstanding achievements. Especially in the practice of "creating civilized units and creating a new atmosphere in the industry", Cuiwei adheres to the business philosophy of putting customer interests first, brand image first and honesty first, which has effectively promoted the healthy development of enterprises in various fields, enabled Cuiwei to enter the fast lane of healthy development of scale operation, and the economy continued to climb, ranking among the top 20 similar stores in China and becoming one of the fastest-growing shopping malls in Beijing. In recent years, Cuiwei Building has been awarded the first batch of Jinding Department Store, Beijing Municipal Party Committee, Municipal Government and Beijing Olympic Organizing Committee as the only commercial enterprise in China, the 30th anniversary of the reform and opening-up of China's commercial and service industries, the first batch of commercial credit enterprises in China, the trustworthy enterprise in Beijing, the pacesetter of civilized units in the capital, and no fake goods in 100,000 stores. Since 2005, the economic benefits of enterprises have increased by an average of 32%, and the national tax revenue and net profit have both exceeded 100 million. Especially in 2009, under the influence of the global financial crisis, Cuiwei Building actively responded to the financial crisis and sought business opportunities in the crisis. From June to June, Cuiwei achieved sales of 65.438+67.7 million yuan, a year-on-year increase of 4.88%.

First, adhere to the supremacy of customer interests and constantly enrich the carrier of family services.

Maintaining and realizing customers' interests is always the starting point and destination of Cuiwei Enterprise. Always adhere to the business philosophy of customer first and serve consumers wholeheartedly. Extensively carry out "one-stop service" activities, stipulate that the first waiter receives customers and extend services to meet customer needs. According to the different needs of customers, the three-level reception network of commodity department, floor and shopping mall provides personalized services respectively, until the whole process is accompanied by shopping, realizing zero-distance care, zero-link service, zero-risk return and zero-regret shopping. Cuiwei Building has also opened up a green channel to quickly resolve consumer disputes, and set up a field management team composed of mall managers, purchasing department managers, commodity department directors, inspectors and other personnel to feed back information to suppliers in time, forming an effective after-sales service guarantee system. At the same time, divide the responsibility areas layer by layer, implement the first question responsibility system, and achieve "one quick and three timely", that is, solve it quickly and get it in place at one time; Handle in time, communicate in time and report in time. The goal of zero complaints and 100% satisfactory service was achieved, which effectively safeguarded consumers' interests and corporate reputation and created a harmonious and safe consumption environment. In addition, Cuiwei Building has set up a caring foundation, which is divided into 12 caring people service team to actively carry out poverty alleviation in send warm and provide them with tangible help. For 0/2 years, Cuiwei Building/KLOC-has adhered to the principle of selfless dedication and free service, helped families in need, and spread Cuiwei's warmth and care to society, communities and families and individuals in need. It is precisely because Cuiwei Building has assumed social responsibilities with different forms of family services that it has won the praise of consumers and gathered popularity for the development of Cuiwei commercial enterprises.

Second, adhere to the brand image first, and constantly improve the quality of service.

Brand image is the foundation of the establishment and operation of commercial enterprises. As a large-scale retail enterprise, Cuiwei takes the road of brand management, which is the inevitable choice for the survival and development of the enterprise. To this end, Cuiwei Building pays attention to the construction of service brand image. In order to improve the overall service level of the enterprise and constantly improve the image and skills of employees, Cuiwei Building formulated Cuiwei's "Three-year Olympic Service Action Plan" before the Olympics. Launched the "40" service standard of Cuiwei, and filmed the standard film of post service 15; Training and promotion of all employees. Professional etiquette training, bilingual training, volunteer service team training and business skills training were carried out. , trained 65,438+000 part-time primary teachers in English and sign language. All front-line employees passed the one-star standard assessment, with 2 17 employees above three stars, 4 14 employees and 7/kloc-0 employees. 1 employee won the "National May 1 Labor Medal", 3 employees won the "Capital Labor Medal", 3 employees won the title of "Model Worker" in Beijing and the national commercial system, and 32 national peace emerged. In order to consolidate the achievements of Olympic service training, in 2009, Cuiwei Building launched the 9th Vocational Skills Competition and the 5th Professional Etiquette Competition among all employees, with more than 6,000 participants. Based on two major events, Cuiwei effectively combined service culture with professional characteristics, effectively promoted and improved the overall service quality of the enterprise and shaped the brand image of Cuiwei Service.

Cuiwei Building pays attention to brand image construction. Cuiwei strives to build a moderately advanced "mature famous department store" to meet the high taste needs of fashion consumers. Cuiwei Building vigorously introduces international brands and well-known domestic brands, so that international top cosmetics brands, sports brands, clothing, luggage and other brands gather in Cuiwei. In terms of commodity quality management, Cuiwei Mansion has always adhered to the overall quality responsibility system based on laws and regulations, with training and assessment as the premise and daily inspection as the guarantee. In 2004, the building passed the ISO900 1 quality system certification. In terms of commodity quality management, Cuiwei Mansion has formulated six work instructions, including commodity quality management, commodity measurement management and food supplier inspection, which makes commodity quality management more operable.

Cuiwei Building pays attention to the construction of environmental brand image. In order to make Cuiwei's business environment meet the "international standards", the environment, facilities and business layout of the shopping mall have been comprehensively upgraded. The barrier-free facilities inside and outside the mall, parking lot, toilet, fitting room and elevator room have been upgraded in an all-round way. Cuiwei has been rated as "the first barrier-free demonstration mall in Beijing", providing consumers with a warm and comfortable shopping and leisure environment.

Third, adhere to the principle of honest management and continuously enhance the development potential of enterprises.

Honesty management is the source of life for enterprises. Cuiwei provides services to consumers with sincere attitude and enthusiasm. In the process of commodity sales, we should adhere to the "three stresses", that is, we should pay attention to the introduction of commodity knowledge before sales; Pay attention to the quality inspection of the goods sold; Pay attention to after-sales tracking service. Employees regard consumers as their families and win the trust of consumers with sincere service attitude. Create the image of enterprise's honest management with fine products. Adhere to the "three strictness", that is, strictly control the purchase of goods, and unqualified goods do not appear; Strict inspection, the problem goods off the shelf in time; Strictly control sales to ensure that consumers can buy assured goods. Standardize the business order of enterprises at reasonable prices. Adhere to the theme of "clear price, real profit", strive to achieve effective measures, management first, price monitoring and inspection in place, and win a good social reputation with honest quality.

According to the current good development momentum of Cuiwei Enterprise, Cuiwei Building will seize the sales opportunity of "Golden September and Silver 10", fully market, create new sales performance and accelerate the development of Cuiwei department store chain. At present, it has signed a contract with Cuiwei Plaza, which is 50 meters away from Cuiwei, to build a high-end luxury shopping center. It is expected to open in September 2009. Cuiwei Plaza will mainly engage in high-end luxury goods, bringing consumers an upgraded experience of quality life. Cuiwei Building will continue to consolidate the achievements of the Olympic Games, do a solid job at a new starting point, further display the image of Cuiwei commercial enterprise window industry, and strive to make new and greater contributions to celebrating the 60th anniversary of the founding of the People's Republic of China!