Mental fatigue is a true portrayal of the sudden increase of competitive pressure in the automobile industry in recent years; Volume, volume and volume have also become the new normal for everyone to compete for position. Some brands hope to let users have a look at it by drastically reducing prices. However, some are self-sustaining and never compromise, such as Weilai ET5. Originally, there was nothing wrong with this kind of intransigence, but seeing that the colleague next door wanted to set a "product strength benchmark", not only the netizens' mentality could not be stretched, but it was estimated that Wei Lai was a little overwhelmed.

Tired, one car pondered how to arrange the optional package reasonably, while the other car frantically increased the product strength.

Although there is only one version of Weilai ET5, the basic battery pack is 75kWh 560km, the interior is made of fabric ceiling and +Haptex synthetic leather, and the seat is also made of imitation leather. Although the price is comparable to BBA, the materials used will never be better than them.

Extreme Krypton 00 1 Starting from the entry WE version, the interior should be spliced and wrapped with Alcantara, the ceiling must be microfiber, and the seat must be more advanced Monaco NAPPA full-grain leather. The materials used must meet the optional configuration of millions of luxury cars. Everyone's years are peaceful?

In fact, Weilai ET5 also has better configurations than now, such as 100kWh battery pack, NAPPA leather interior and microfiber microfiber ceiling, but these optional packages add up to 87,000, and the car price will directly soar to 4 1.5 million.

Many standard luxurious and comfortable configurations including Krypton 00 1 are not available in Weilai ET5, so it needs to be optional. In addition, the "free time-limited product upgrade package" launched by Krypton Space makes the product more valuable. Just the 20,000 yuan "free roll" optional fund donated by WE Edition can make users give bonus hunter a hard meal. For example, 2 1 inch wheels, Yamaha surround sound and other configurations are free to play, and entry-level models have almost reached the peak of others.

Stimulation and luxury are not the only options. A car that can be suspended for308,000 yuan is a bit heart-wrenching.

Compared with the luxurious and comfortable configuration upgrade, I estimate that more people are willing to use this 20,000 yuan optional fund, plus 8,000 yuan directly to the essence of Krypton Control-high-performance air suspension suit. This means that with a car purchase price of 308,000 yuan, you can enjoy the driving pleasure of controlling the ceiling with pure electricity. Weilai ET5 didn't. If you want, 458,000 yuan can only buy Weilai ET7, and the price is 6.5438+0.5 million.

The value of this equipment is due to Krypton's high-performance air suspension package and CCD electromagnetic vibration reduction system, which can adjust the suspension damping in real time with the road conditions, and a black technology can adjust the chassis height with the speed. Raise the chassis at a low speed, and the bumpy road will pass casually, so that the suspension will become soft and the ride comfort will be better; High-speed chassis can automatically fall down, reducing wind resistance and improving cruising range; Over-bend suspension will be more flexible and perfectly restrain the body roll.

In short, it can bring about an overall improvement in performance, driving control, comfort and endurance. Moreover, the fully automatic air suspension system with five-speed height adjustment and the pure electric intelligent four-wheel drive system will make polar Krypton 00 1 more versatile.

Warm heart, thinking about new users and not forgetting to care about old users, everything is thoughtful.

Extreme krypton 00 1 In addition to the entry WE version, the me version can upgrade the high-performance air suspension suit worth 28,000 yuan for free, and the YOU version can upgrade the Z-Sport advanced suit worth 35,000 yuan for free. Both products will have a qualitative improvement in performance and luxury, including driving comfort and safety experience. All models can also be equipped with an extremely blue color scheme worth 6000 yuan for free.

In order to take into account the feelings of old users, Krypton Space also provided 65438+ ten thousand points worth 65438+ ten thousand yuan for the owner of 2023 Krypton 00 1 car before March 6, 2023. Give full consideration to the needs of old users for extreme points when shopping or charging.

From the upgrade of Krypton 00 1, we can also see Krypton's persistent pursuit of the continuous evolution of product value. And this mode of thinking that puts users' needs and interests first is actually more conducive to competitive markets. After all, price reduction will not bring long-term security, but a means to save lives; Long-term inaction will lead to a decline in product competitiveness, just like Weilai ET5. I can hunt the market by myself, but I won for a long time.

This article comes from a promise author. Energy vehicle communication, copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.