1. Weather change: With the gradual decrease of temperature, the demand for warm clothes increases greatly. As a kind of warm and fashionable clothing, jacket is naturally welcomed by consumers.
2. Fashion trend: As a popular fashion element in recent years, jacket has won the love of many consumers for its unique design and practicality. Especially among some young people, jackets have become a symbol of fashion.
3. Brand marketing: Major brands are also constantly promoting the sales of coats. Through advertising, promotional activities and other means, and constantly expand the market share of jackets.
4. Functional requirements: the jacket has waterproof, windproof and breathable functions, which can meet the needs of consumers in different weather conditions. Especially in outdoor activities or bad weather, jackets have become people's first choice.
In a word, the surge in jacket sales is the result of many factors. With the increasing demand of consumers for clothing functionality and fashion, the market prospect of jackets is still very broad.
Matters needing attention in purchasing jackets
1, material: the material of the coat should be waterproof, breathable and warm. Common materials are Gore-Tex, Hyvent, DryVent, etc. You can choose suitable materials according to your own needs.
2, size: the choice of size is very important, too small or too big will affect the wearing effect and comfort. It is recommended to do more activities when trying on to ensure freedom of movement.
3. Applicable scenes: Different coats are suitable for different scenes, such as mountaineering, hiking and skiing. When choosing, you should consider your own exercise type and frequency, as well as the climatic conditions of your environment.
4. Detail design: Detail design can affect the coat experience, such as the number of pockets, zipper quality, hat design and so on. Check these details carefully when buying to ensure that they meet your needs.
5. Brand reputation: Brand reputation is one of the factors that need to be considered when choosing a coat. Well-known brands usually provide better quality assurance and after-sales service.