Thenorthface (Chinese name: North) is a famous outdoor brand from the United States, which belongs to VF Group, an American listed company. It is the most popular outdoor brand in Europe and America. Its products include men's and women's clothes, shoes, children's clothes, hats, backpacks and other outdoor equipment products, among which down jackets are the most famous.

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Although the North is positioned as an "outdoor brand", it is also the most fashionable outdoor brand. Therefore, the reputation is famous, in addition to the hard-core conditions of the brand itself, it is also inseparable from the gimmick of the joint name. Among them, the most popular joint name is Supreme, and Supreme and the North are jointly signed almost once a year. Among them, "Snow Mountain Down Jacket" has become an explosion among online celebrities, and it is difficult to buy it with money. In addition, it is worth mentioning that the north has now become the representative of winter down jackets, and about eight out of ten people wear the north, which is enough to show its popularity.

As the leading brand of outdoor sports in the world today, TheNorthFace helps the world explore and challenge the limits of human potential by testing and exploring products that meet the various outdoor needs of athletes. At the same time, the brand has been committed to protecting the outdoor environment through various sustainable development projects to minimize the impact of human beings on the natural environment.