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The general director of Run is 88 years old! Yao Yitian: Keep pace with the times.
This season's "running" has come to a successful conclusion. Not only did the ratings rank first in the first half of the year, but the broadcast volume of the whole network broke10 billion in one fell swoop, and the hot search broke 125. In particular, the production concept with values as the top design has won unanimous applause from both inside and outside the industry. Behind this gratifying data and good reputation is an 88-year-old young man, who is the director of "Internet Celebrity" in the eyes of a netizen-Yao Yitian, the general director of "Run".

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Speaking of suddenly becoming a "director network celebrity" in everyone's mouth, Yao himself was surprised one day. "This is what we usually record, but the audience still thinks our passage is quite funny." . At first, Yao got attention one day because he always broadcast the rules of the game on the program. The good voice makes the audience curious about the director himself. This season, he was teased by MC many times and won everyone's love. He also shouted to the director: "It's true, I like watching reality shows."

Break the impossible and keep pace with the times.

Speaking of the most unforgettable place in this season's running, Yao chose Yan 'an without hesitation. "The Yellow River chorus really made my blood boil, and my throat choked at that time. Because recording on the bank of the Yellow River, there are many difficulties to overcome, including so many people rehearsing and transporting the piano to the shore. At first, many people were not optimistic and thought it was impossible. But in the end, everyone, Qi Xin, worked together to truly show everyone's voice, whether it was a guest or a member of the program group. Uncle Lin, the conductor teacher at that time, also said that under such a background and environment, this singing method cannot be copied, and everyone should cherish it. I remember the moment when the audience began to sing, many of our staff began to raise their hands and wipe their tears. At that time, I knew that our persistence was right. "

"I chatted with my colleagues in the program group and found that many people have never seen the mother river with their own eyes, so I also want to present a program around this theme. We didn't really relax until the recording was all over that day. It was windy that day, too In fact, everyone is cold. When we went back by boat, no one spoke, but we were still shocked and moved. That morning, my brother cried at the scene for a long time. Time has remembered this issue of ours, so that we can truly understand the great rivers and mountains of our motherland and enhance our national pride. We all believe that this emotion will never change and is shared by everyone in China. " Until now, watching online barrage can still make you cry. Everyone agrees that this is really a special program.

In the face of doubts from all sides, Yao never refused to compromise, and even tried his best to break the impossible. In the face of Yao Tian, who always talks about supporting the audience, more voices seem to be "nothing innovative to play", and the second phase of "Audience Decision" invited 400 viewers to the scene to let them control the direction of the whole program, and even invited small viewers who love the program to the scene. "The hardest thing is to let the audience see what MC is doing in real time. This technology is very complicated, and the whole form is also our initiative. I believe the audience must have been invited to the scene.

Although "Run" is now a "national variety show" and has become a necessary visual feast for men, women and children on Friday, Yao feels that there is still room for improvement in the program, such as content design and game creativity. He also shared the standard of a good variety show in his mind: keep pace with the times. It is with this concept that 400 spectators controlled the audience, sang along the banks of the Yellow River and entered the Czech "Belt and Road" circle of friends. They really pay attention to what everyone is listening to and watching, and strive to make the program not only beautiful but also meaningful.

Love shopping and buying shoes.

The inspiration of the characters comes from life.

As the saying goes, "Creativity comes from life". The theme, games, props and costumes of each issue of the reality show are different. If you want to have a steady stream of creative inspiration, real hobbies are very important. Yao Yitian, who loves shopping, said that she has very high requirements for clothes. He admits that he is an extreme person, and his clothes are either minimalist or exquisite, which is also reflected in the program. The clothes of the two brothers are either simple and sporty, or exquisite castles and ancient dresses. Colleagues in the program group once joked that if you don't know what color clothes to use, you should use gold, because everyone knows that he likes exquisite and retro things.

"I love shopping when I am free, because shopping will bring me many new ideas. For example, when you see a dress or an ornament, you will think of which theme in the program can come in handy. In addition, shopping is also a way to integrate into the public and know what everyone likes recently. " Yao will hear pedestrians or shop assistants talking on the road one day and decide to do some topics that everyone cares about. "For example, the first issue of this season is devoted to the development of Yiwu. In fact, the inspiration comes from couples who set up stalls on the street to sell supper. Although they live a single life, they are optimistic and positive, and they have dreams for themselves and their families, so they have such a theme, and little people also have big dreams. "

Asked what he likes best about shopping, Yao Dao blew himself up with an interesting story. "I really like buying shoes. Once a friend came home and asked me,' Have you opened an online shop recently?' It seems that my little interest has been discovered by everyone! "

The big boy who loves singing wants to make a movie?

Leo has become a Virgo character!

Like many people, Yao likes singing in one day, reading in his spare time and going for a ride. If he loves singing, he will invite several people to KTV to sing and practice the newly learned songs repeatedly. "Before Font recorded a lip-synching competition in Song of Flying, someone needed to try the microphone before. Everyone asked me to audition, so they wanted to listen to my cappella and then they could comment on me." Speaking of this passage, Yao's face is full of ridicule with his teammates one day.

Yao Yitian also said that "in addition to singing, he usually pays great attention to the shooting technique and style of MV". Because there are often many subjects to shoot, such as the first issue of Yiwu chicken feathers for sugar, the ninth issue of Dalian looking for the light of the city, and the twelfth issue of Czech painters, all have a small opening. "We hope that our small film production can reach the film level. I'm impressed. I filmed a couple special in Wuzhen in the second issue of the first season. It's the first time to shoot a small clip of Super Brother Huanzhugege. It is a very new beginning for the program group to get used to making movies. Variety and making movies are two methods. I can feel that Brother Chao may not be very satisfied at that time, but he didn't say anything at that time because he was worried about the staff's mood. He was particularly depressed at that time, but now that we have been down for three years, it is getting better and better. It is also because we have carefully created something that we can achieve step by step. I am such a person who likes to die with myself.

Speaking of such a thing, there is more than one. I can't stand that my nails are a little long, the props are a little off, and it will be uncomfortable to have typos in the case. Everything must be perfect, and I will feel at ease. All this looks particularly Virgo's character, but Yao gave us an amazing answer one day. "I'm actually a Leo, and I feel a little virgin myself. However, I still have a strong desire for control at work, but now I am slowly adjusting this state. "

MC becomes an "internet celebrity"

Intimate in private, often eat together.

In this season's program, Yao was praised by the audience as a "network celebrity" director because of his frequent appearances. He will suddenly give MC a fright and make everyone jump, and the next moment he will make the audience laugh because of being played. For example, in the first issue, when guessing the taste of Anmuxi, the number of types was the most obvious, so that Jerry Lee Michael Chen, who was a shoo-in, wanted to "cry bitterly" on the spot. How can such a naughty lumberjack let him go? When Yan 'an recorded "Sweet and Sour", Michael Chen directly fed the director a spoonful of super salty mashed potatoes.

You can see the director's tears all over the screen. Yao Yitian said "welcome guests" when recording in Fontaine, but Deng Chao spoke out that he was "changing guests". He was so shy that he stuck out his tongue many times, which made everyone more curious about his relationship with MC.

Speaking of the unexpected "popularity" and fans' "additives", Yao Yitian said frankly that it was quite unexpected, but it was more common to make fun of MC in private. "Every time I finish recording the program, I will have dinner with the MC to discuss the content and problems of the program. No matter how late I record it, no matter how early I have to get up the next day, everyone should sit down and talk it over. That feeling is really what you have to say to your family no matter how busy you are. "

"For example, in the third and fourth issues of Dali Record, the brothers felt very innovative. Games such as slow riding and helping female guests make up have never been played, and everyone finds them particularly interesting. Originally, we thought we could finish the makeup session early, but everyone stopped. They all say the game is so fun, let me have a good experience! After recording the Yellow River Chorus in Yan 'an in the fifth period, everyone was basically silent, and that kind of emotion did not need to be expressed in words. At that time, the environment at the scene gave them the feeling that they were not working, not recording programs, but a very simple emotional outburst. Ninth issue

After the recording of "Lights of Dalian City", the two brothers were particularly excited, because they felt that there had been no real famous brand tears for a long time, which was particularly cool! When recording Sino-Czech friendship in Czech Republic, in Bedrich Smetana Concert Hall, those Czech friends dared to express and even dance, although they could not sing our China songs. It is deeply recognized that each of us should have full cultural self-confidence. "

In addition to discussing the content of the program, mutual communication is also an indispensable part of getting along. "At the party, people will also ridicule that Michael Chen should lose weight and Deng Chao should dye her hair. It is really a good relationship. " Of course, Yao is full of praise for MC's efforts and seriousness in the program. He also revealed that Cheetah Ryan often brings a lot of clothes and shoes for emergencies. Every MC's attention to the program makes everyone pay more attention to this program that has devoted all their efforts.

At the end of the interview, faced with the question "What do you want to do most after the program", Yao Yi added an honest and frank expression "Have a good sleep". From program preparation to broadcast, he often sleeps for two or three hours every day. Our interview happened to be the second day on Czech radio. In order to bring you a better variety experience, Yao Yitian and the members of the program group are also nervously completing the final post-production and have hardly slept. It is precisely because of such a group of young people who pay silently and have boiling blood that we not only feel the joy of laughter in front of the TV, but also have blood and passion.