Founded in Hong Kong in 2000. As a designer's personal brand, Initial belongs to the first-line fashion brand in Hong Kong, with a unique design style, which combines European retro fashion and Japanese simple style to create a sense of fashion with a luxurious attitude. Initial's main business categories include women's wear, men's wear, accessories and even catering and interior design companies.

In the Initial, you can see the interweaving and collision of various styles and styles, both European artistic style and Japanese modern simplicity. Initial, based in France, actively captures European fashion trends and explores new fashion possibilities and elements. Since its establishment 20 years ago, Initial has been committed to creating high-end fashion clothes with creativity and quality, and presenting fashion to users from another unique perspective.