Zara's positioning is very extensive, and women between the ages of 20 and 45 are his consumers. His attraction mainly lies in the many unique features of the product. \x0d\ Imitate high-end clothing brands and create a FastFashion model. Consumers between the ages of 20 and 35 are highly sensitive to fashion, but they are not yet able to buy top clothing brands. ZARA only needs two weeks to complete the transformation from the identification of fashion trends to the placement of new clothes in the store, and its price is even less than one tenth of these top clothing brands, which greatly satisfies consumers' pursuit of fashion trends. \x0d\ In production, the operation cycle is short, and the use of high-grade fabrics is avoided as far as possible, which is suitable for products to enter the consumer market quickly. Product types are also mainly non-winter fashion women's wear. In product design, ZARA pursues the most popular products at this stage, not seeking "likeness" but "spirit likeness". \x0d\ZARA has the fashion of high-end clothes, but the price is only one tenth of it. "Low price" makes more consumers buy a fashionable ZARA dress without hesitation. \x0d\ZARA attaches great importance to the alternative expression of brand culture and product characteristics, and the alternative expression of brand culture and product characteristics. ZARA pays attention to "feelings" and "connotations". According to the characteristics of the brand, set up a complete and personalized image logo, and implement and operate it from service to display, from management to planning. \x0d\ If the consumers targeted by the brand at first are low-income consumers, we should also pay attention to the quality of the products, so as to lay a good foundation for the high-end development in the future. Low-end products are not necessarily low-quality products, but the key lies in where the operators put the quality. In the process of development, under the premise of ensuring profits, we will gradually increase its added value and let the products slowly transition from niche markets to high-end markets.