Amazon announced on Thursday that its first clothing store called AmazonStyle in Glendale, a suburb of Los Angeles, California, will open later this year.
This store will sell well-known and emerging brands of clothing, shoes and accessories for men and women, and the prices will cater to the needs of different shoppers.
Amazon has tried a physical retail model in the field of books and groceries:
In 20 15, Amazon opened a bookstore and began to set foot in the physical retail field. Then in 20 17, it acquired the high-end grocer Whole Foods Supermarket for13.7 billion dollars, and once again entered the physical retail.
Since then, it has launched many other models, including a convenience store that can buy and leave, an offline retail store that sells the best-selling goods online, and even its own supermarket chain.
But it has never sold clothes or shoes in these stores, and the upcoming clothing store marks Amazon's latest attempt at physical retail.
For many years, Amazon has been expanding its clothing sales share. In the early days, Amazon achieved initial success on the Internet by selling basic clothes of various popular brands and its own brands. In recent years, it has entered the high-end market by opening luxury fashion stores online.
Like other physical retail concepts of Amazon, AmazonStyle will fully embody the concept of combining online and offline shopping experiences and create more technological shopping experiences for shoppers.
This includes that shoppers can scan the QR code on products, view other sizes, colors, product ratings and personalized recommendations, and add products to the fitting room online after logging into Amazon application. The bigger highlight is that shoppers can continue shopping without leaving the fitting room.
Amazon said that it hopes to solve some pain points of traditional retail stores, such as fitting rooms. Amazon has added a touch screen display in the fitting room, which shoppers can use to rate goods or ask for goods of different styles or sizes to be sent to the fitting room.