1 and 36 1 are domestic sports brands, which mainly produce sports shoes, clothes and accessories. The products are positioned in the low-end market with low prices. On the other hand, Nike is one of the world famous sports brands. Its products cover sports shoes, clothing, accessories and other fields, positioning in the middle and high-end market, with higher prices.

The design style of 2.36 1 degree pays attention to fashion sense and personalization, and the product styles are diverse, which is suitable for consumers of different ages and genders, while Nike's design style pays more attention to sports performance and scientific sense, and the product design is more professional and high-end.