How to market and attract investment for new brands? For many brands, especially those new to the market, attracting investment is the most critical step to open the market. In today's market situation, the ranks of clothing dealers are also mixed. How can we recruit the most suitable partner? Before inviting investment, you should plan and design your channel scientifically on the basis of defining your brand positioning, give your channel a positioning and choose the most suitable channel model. At present, the mainstream clothing sales models are: 1. Wholesale goods are mainly sold by wholesalers in some large wholesale markets, because the wholesale market has a wide range of radiation, and many large wholesalers have sales outlets covering the whole country. Using their network, products can spread quickly in the market and funds can be withdrawn quickly. This is a common sales model of some middle and low-grade products in China. 2. The joining mode adopts franchise chain, and the company joins the headquarters to directly develop terminal franchisees, or joins middlemen to develop terminal franchisees. The terminal operates according to a unified brand style. Nowadays, most casual wear brands adopt franchising. 3. Agent model This model generally divides the national market into several market regions according to regional characteristics, and sets up agents in each region. Enterprises authorize agents to be fully responsible for product sales in the region, and agents develop and manage subordinate terminal manufacturers. 4. Branch mode Manufacturers directly set up branches in various places, and the branches directly develop and manage terminal manufacturers, or set up self-operated stores to enter shopping malls, supermarkets, etc. What channel model will your brand adopt? After determining your own channel positioning, you can conduct investment promotion. Usually, clothing enterprises attract investment mainly through the following channels: First, media advertising can spread the investment information of products more quickly by publishing investment advertisements in the media, which is a relatively fast way to enter the market, but the cost is high, and most of the information is conveyed to unintended customers, which is a great waste. Generally, print media is more suitable as the carrier of investment promotion advertisements because of its large amount of information, stable stay and long preservation time. 1. Selection of media in the media industry: The main content of this kind of media is around clothing, so it has great influence in the industry, and its readers are mainly people in the industry, such as China Clothing Newspaper, Clothing Times, clothing dealer information, China clothing, clothing industry and other media. Of course, industry media can be further subdivided. Underwear fashion and fashionable underwear can be selected by underwear manufacturers, and beauty fashion and health beauty can also be used to adjust clothes. Professional Media: At present, there are three best professional print media in China: Sales and Market, Commerce and China Business News. Customers recruited through this kind of media may have no experience in the clothing industry, but they generally have advanced market operation awareness and strong market operation ability, but the prices of these three media are relatively high. Popular media, such as "friends" and "family", because of their large circulation and influence, and the low threshold of the clothing industry from Yemen, can also attract some investors with idle funds and interests to join. Many enterprises often only publish image advertisements in this kind of media. As everyone knows, this is also a good carrier for attracting investment. Of course, it also depends on what level your brand is positioned at. Generally, this kind of media is only suitable for mass brands. The author operated two clothing brands to publish investment advertisements in this kind of media and achieved good results. Now, the rapid development of emerging media such as the Internet provides another effective way to attract investment. With the rapid increase of netizens in China, the daily click rate of many clothing websites has exceeded several hundred thousand, and the network has gradually become a new media upstart to attract investment. In addition, posting large-scale outdoor investment promotion advertisements in the main position of the clothing wholesale market can also play a good investment promotion effect. Media selection should be flexible according to the target of investment promotion, such as investment promotion in a certain region, and strong media in that region can be considered. 2, the content of the investment advertisement Your investment advertisement must be attractive, because there are too many clothing brands that attract investment now. In the limited space, you must convey your product information and certain franchise policies in detail, so as to effectively attract the attention of franchisees and arouse their interest. Clothing advertisements are often more attractive with pictures and texts, and some creativity should be added appropriately. Also, remember that investment advertising is based on the principle of fostering strengths and avoiding weaknesses, focusing on your strengths. Second, China Merchants Association China Merchants Association is the most effective way to attract investment directly to target customers, and it can often have better results when combined with product launches (fashion shows). Usually, the competition needs the following process: 1. Determine the target customer base. Is it a national investment or a regional investment? 2. Determine the theme, time and place of the competition. Is it mainly to show the strength of the company? Or is it mainly based on the company's new product release? It also involves other major activities. For example, on the occasion of the 10th anniversary of its company celebration, a company launched a second brand and conducted national investment promotion, and also launched a "Ten-year Classic" fashion exhibition, which was highly recognized by the participating customers and made many new customers convinced of the company's strength. 3. Send invitations and promotional materials to target customers. 4. Select executive models and determine promotion issues such as fashion shows. 5. Advertising competition in effective media. 6, a few days before the meeting telephone tracking customer participation. 7, determine the customer's catering, accommodation and other matters. 8. Meeting, showing the strength of the company, explaining the company's sales policy, joining plan, models taking Xiu Xiu products, etc.