Vivian was founded by Toastmasters 1983 in May 1983. It is a popular monthly magazine for women in Japan, Chinese mainland, Taiwan Province and Hongkong. The release date in Japan is the 23rd of each month. Li Meihui magazine is a very popular and long-standing female mass journal of information in Japan. Its main readers are1female office clerks and college students aged from 5 to 36. It can also be described as the mainstay of fashion, so the fashion trends and jewelry styles launched by ViVi are mostly sweet personality styles between cuteness and maturity, which is the most elite period of the younger generation. The main purpose of ViVi is to provide popular information for young and energetic women, so it is full of changeable, unique and avant-garde fashion styles, and it is also an indispensable magazine to master Japanese popular information. Therefore, it has been widely concerned and sought after.