The Double Eleven is not over yet, and various platforms have begun to release battle reports one after another. Whether it's Tmall 1 1 in the early morning, "the turnover exceeded 372.3 billion yuan" or JD.COM. COM's "6 seconds live broadcast of over 100 million commodities" indicates the arrival of a national carnival.
However, when consumers "buy in buy buy", various brokers also shouted the slogan of "saving the last payer" and launched various double eleven "returning blood" cheats. From the exclusive purchase of high-yield products to "broken bones" investment services, as well as various turntables, sweepstakes and red envelopes, Double Eleven is also a new round of wealth feast for brokers.
Since the beginning of this year, both the "home stock market" during the epidemic period and the bull market after the epidemic have spawned a large number of new customers and funds to enter the capital market, and various brokers have also ushered in a new round of "account opening war". The "hot spots" in the e-commerce festival, or self-festival, are healthier marketing methods than the "commission war", and also reflect the different directions explored by brokers in the process of wealth management transformation.
It is worth mentioning that in addition to enthusiastic welfare propaganda, there are also brokers who focus on educational activities. For example, Guotai Junan, Galaxy Securities, etc., when encountering "killing pigs" and "recommending stock groups", warned investors in the form of cartoons to avoid blind investment in "Double Eleven".
High-yield products grab the sky
In this double eleven, "the last person can hold on!" It has become the latest hot topic. On the occasion of "buying while buying" in the country, various brokers also shouted the slogan of "saving the last buyer" and launched various "Double Eleven" cheats. "Not only to buy buy buy, but also to manage money", so artworks became the best promotion reason for brokers during the Double Eleven period.
"V Member Welfare Festival", "11.1Shopping Festival" and "Double Eleven Carnival". From exclusive purchase of high-yield products to "broken bones" investment services, as well as various roulette lottery and equity red envelopes, Double Eleven is also a new round of wealth feast for brokers.
Attracting investors through the exclusive financial management of high-yield new customers has long been a means for brokers to "recruit new ones". In this Double Eleven event, a number of brokers customized exclusive wealth management vouchers for investors and launched various exclusive wealth management products. From the perspective of product types, pledged quotation repurchase has become the best way for brokers to attract customers.
For example, during the Double Eleven period, Guolian Securities launched pledged tender offer repurchase products, with annualized income of 1 1.11%,and continued to open subscription from11. The product term is 14 days and cannot be automatically renewed or repurchased in advance. On the poster page, Guolian Securities said that the product is "11.11special edition", and the opportunity should not be missed.
In addition, proof of income is also the main category of novice exclusive financial management. Caitong Securities launched a guaranteed income certificate with the highest annualized income of 8. 18% in "Double1/Carnival", with a limit of 200,000 and 50,000 per session. It is reported that the related products were sold out within 5 minutes, and the market enthusiasm can be seen. Moreover, Caitong Securities also launched111meta-experience payment on the day of the Double Eleven. After receiving the experience payment, the customer will enjoy the 7-day income of the selected wealth management products, and the products will be sold during the 7-day experience period.
The subscription rate of the fund starts from 0. 1.
As an important channel for fund consignment, in the Double Eleven activities, brokers also made a big fuss about the handling fee for fund subscription.
For example,165438+1October 9-165438+1October 20, Hengtai Securities launched "Hengtai Wealth Festival" with the slogan "add some oil to wealth". Among them, "Public Offering of Fund 0. 1 discount" is one of the main activities. At all trading terminals of Hengtai Securities, a long-term fund discount will be implemented, and the whole fund subscription discount will be 0. 1%. "2900 fund, full terminal, the subscription fee is saved!"
Similarly, BOC Securities launched the "Basic Expo" and launched a number of "10% discount funds". During the activity, BOC Securities also provided fund valuation, fund theme, fund comparison and index valuation for investors' reference.
The discount price for members is large.
Double Eleven not only sells products, but also sells services. Discounts on membership activities of various brokers are also emerging one after another.
For example, Huaan Securities launched the "V Member Welfare Festival", and the number of members dropped from the previous 598 yuan to 288 yuan. Its sales slogan also adopts the stem of "the last payer": "Join the V member and get back the blood with one click". In terms of specific rights and interests, V members include more than ten exclusive functions such as intelligent market making, intelligent stock selection, intelligent stock diagnosis, and secondary level.
Haitong Securities launched the "double 1 1 blood-returning artifact" on the day of the Double Eleven-giving11secondary derivative package every day, which contains a series of professional market and fund data analysis and trading related tools based on the secondary market to help users "look at funds and check big orders".
At the same time, GF Securities' "Treasure Box of Investment Tools" also launched a 40% discount in this Double Eleven. Including transaction analysis, analyst's evaluation of stocks, timing decision-making and many other strategic tools.
Investment promotion service fever
In recent years, investment and care business has become the focus of construction on the road of wealth management transformation of securities firms. Especially in March this year, seven brokers were allowed to invest in the fund, and the scope of investment products was further expanded. During the Double Eleven period, investment products naturally became the focus of brokerage promotion.
"The whole world is asking you to spend, and I have been waiting to make money for you", which is very touching. Galaxy Securities, Guolian Securities, Shenwan Hongyuan and many other securities companies are trying to recommend their own fund investment business. For XX customers who sign up before every day, brokers also give gifts or rights of different contents.
Of course, in addition to fund investment, other investment products are also discount promotions for the Double Eleven activities.
Key point. Activities such as "zero experience" and "exclusive coupons" are also emerging one after another.
In addition to the continuous marketing promotion of business and products, it is also an effective marketing means to win the hearts of users by adopting "simple and rude" lottery activities. Many brokers, such as Admiralty Fortune and Jinyuan Securities, have adopted roulette. Gifts include WeChat red envelopes, shopping cards, IPhone 12 and other contents.
"Double Eleven" pays close attention to investor education
It is worth mentioning that, in addition to enthusiastic welfare promotion, there are also brokers who focus on investing in teaching activities. For example, Guotai Junan and Galaxy Securities warned investors in the form of cartoons to avoid "blind" investment in the Double Eleven.
Among them, Guotai Junan's cartoon titled "Mr. Zhu's Wallet Guard" intuitively explains the mode and routine of "killing pig dishes" and reminds investors not to be superstitious about "inside information" and "dark horse in the stock market", but to make rational judgments and invest cautiously. Galaxy Securities reminds "pre-sale carnival, don't be a blind payer". At the node where the whole people pay the final payment, you "final payers" should be more rational, otherwise it is easy to fall into a scam.
In addition, Huatai Securities Investment Teaching Base also actively reminds investors that "double 1 1 is coming, and it is easier for into the pit to invest on impulse than to shop on impulse", reminding investors to spend rationally and avoid impulse. In terms of investment, we also need not to be "routine" by the market and remain rational. The capital market is unpredictable, and the rise and fall of the market is not dependent on individual will. We need to remember our investment principles, strive to overcome greed and fear, and always adhere to rational investment.
Live video interaction "come to a set"
In the era when traffic is king, short videos and live broadcasts are used by a large number of brokers. During the epidemic at the beginning of the year, the online service level of various brokers was urgently exercised. In today's "post-epidemic era", live video broadcasting has become the main means for various brokers to promote marketing.
In Double Eleven Middle School, Ping An Securities launched "Double 1 1 Live Carnival", during which there were live broadcast benefits such as "Red Packet Rain" and "Password Red Packet", and its 1 1 Huawei P40s was also watched by live users.
In addition, Shanxi Securities, fortune securities and many other brokers have also launched activities such as "watching live broadcast to win prizes", "Live broadcast to win real objects" and "Senior experts sitting in the town to interpret market hotspots".
Marketing methods are different, but the ultimate goal is the same. Catching up with the "Double Eleven" hotspots, grabbing customers and grabbing traffic are obviously the motives for the overwhelming publicity of various brokers. Since the beginning of this year, both the "buying houses and trading stocks" during the epidemic period and the bull market after the epidemic period have spawned a large number of new customers and funds to enter the capital market, and various brokers have also ushered in a new round of "account opening war".
"Catch hot spots" in e-commerce festivals, or create their own festivals (such as Guo Jun 8 18 Financial Festival, Galaxy 1024 Intelligent Trading Festival, etc.) are healthier marketing methods than "commission war", which also reflects the different directions explored by brokers in the transition period of wealth management.
Related Q&A: What is the stock transaction fee of Hangzhou Caitong Securities? The transaction fee of Hangzhou Caitong Securities is as follows: buying fee: the commission is 0.2 to 3/1000 of the transaction amount+transfer fees is 0.2/ 10000 of the transaction amount (it is accepted in Shanghai but not in Shenzhen). Selling fee: the commission is 0.2 to 3/1000 of the transaction amount+transfer fees is 0.2/ 10000 of the transaction amount (collected by Shanghai Stock Exchange, but not by Shenzhen Stock Exchange)+65438/ 1000+0 of the stamp duty transaction amount.