Whether it is the street in downtown area or the counter in shopping mall, the design of "facade" is very important for a brand and a commodity. How to make the "facade" design more attractive to customers? How to use "window design" to drive sales? Let's see what the experts say. The layout of the window should expand the display space. Many times when girls go shopping, they look at the window first to see if the models are wearing their own tastes and preferences. Sometimes this will affect their desire to buy. "Therefore, window creativity can better interpret the connotation of goods, and can play a powerful propaganda role, build a bridge between merchants and consumers, and finally achieve the purpose of expanding sales and publicity." "I used to do window design for a women's clothing brand. Instead of using traditional wooden boards, glass and other materials, the model uses carved screens commonly used in home improvement, which not only saves costs, but also drives 80% of the store entry rate. " Tao Wei said that this design gives people the impression that it not only expands the storefront, but also can see the products in the house from the window. Tao Wei introduced that consumers with rigid demand will come to Taobao as long as they meet what they want to buy. The display case in the shop is very important, and the semi-tall model is used to show the popular clothes. At the same time, in the design of peripheral side cabinets, in addition to hanging clothes, clothes should be combined with some small side cabinets such as clothes, socks, hats or belts as far as possible. (This article is from the International Underwear Network) In addition, window design can "lure" wandering consumers into the store. "First of all, the design and layout of the window should be transparent, and it is not enough to rely solely on the wardrobe in the window. In addition to finding the right fashion colors and styles, you should also pay attention to letting consumers see some products in the store from your window, which is why the exhibition hall is generally set up in the form of a semi-high island platform. Therefore, when placing items on the island, you should try to match the colors reasonably. It is best to use the' rainbow arrangement method' with different shades to place clothes at intervals. " Style storefront design should be tailored to local conditions. Tao Wei said that many people are obsessed with brand consumption now, and merchants have changed their previous simple sales methods and paid attention to the design and packaging of stores. Because good store design can effectively help promote new products, make up for the shortcomings of products, highlight the advantages of products, thus attracting customers' desire to buy and greatly improving the sense of identity of products. "The store design is not like an office building. It is necessary to grasp the customer's purchasing psychology and sell the products quickly. This is the purpose of the company. " Therefore, a good storefront design plays a decisive role in increasing the business volume of the store. Generally speaking, the design style of a storefront should be determined by referring to the venue, surrounding environment, space size, types and quantities of goods sold. Tao Wei said that if the "facade" design is not successful, the first contact with customers will fail. Communicate with designers from the perspective of consumers. "Commercial decoration and design projects have their own characteristics." Tao Wei said that generally speaking, the amount of a single commercial decoration project is not large, and most of them are slightly higher than that of home decoration, because merchants should do their own "facade" before the peak consumption season, so the peak season of commercial decoration projects is generally before the peak consumption season. When the store is decorated, the communication between the merchant and the designer will be very important. "Every time before making an exhibition hall, clothing store, bar, shoe store and restaurant, the designer will visit the store in advance to understand the surrounding area of the store and figure out the design of the store." For example, when decorating a storefront along the street, the designer will investigate how many peers, business conditions, consumption grades and decoration styles are nearby, and then discuss with the merchants. When communicating, merchants should first judge from the perspective of consumers, and then complete the whole scheme according to their own needs and the design principles and creativity of designers. Interactive "color matching" highlights the scene of product activities. Mr. Lu said he was a Wanbo businessman. "My shop is 15 square meters, mainly engaged in the wholesale of small commodities. I want to work hard on color design and attract customers' attention with big red. "Tao Wei said that the color of the store is usually for goods, and the color matching should be gradual, and the color contrast should not be too big." I saw a women's clothing store in Wuhan last year. Although the store is large, the floor and the top of the wall are black and gray, and the surrounding white walls give people a feeling of lifelessness. "Tao Wei said that the store style is consistent with the tone of the clothing itself, but there is no excessive color, which is not easy to stimulate consumers' desire to buy. "If you add warm colors such as red and yellow, it will be more comfortable." Tao Wei suggested: Teacher Lu can use red and black tones, a postmodern collocation method, which is very suitable for the display of small commodities, such as his personalized cups. Using black as the background can highlight the goods. As for the display shelves in the store, the space between partitions should be designed according to the products placed, which makes it easier to attract customers. Find the right selling point to create personality. Mr. Zhang reflects that the business of home textile stores is not good recently. Most people who buy bedding are middle-aged and elderly people, and there are not many fashionable young people. Is it related to the layout of the store? "First of all, home textile stores are flat products, and it is difficult to show a high-end or distinctive feeling. Stores like home textile stores are more about product functionality. " Tao Wei said, you can try to nail sheets or other products to the wall, or hang the quilt cover and polish the back to make the material look clearer and softer, so that the home textile shop can also highlight the product personality. Source of this article:/News/College/Content -9985- 1.aspx.