According to the report on data survey, user portrait and prospect analysis of China Hanfu industry of Ai Media Consulting 2019-202/KLOC-0, there are two major development opportunities in China Hanfu industry at present:
First of all, traditional culture is heating up.
In 20 17, the cultural exploration variety "National Treasure" also received a warm response, with soaring ratings and word of mouth, which was sought after by many post-90s and post-00s. The popularity of such cultural film and television works reflected the rising spiritual needs of the Chinese public, and the warming of traditional culture was an inevitable development trend. There will be more and more film and television programs of traditional culture in the future, which will play a positive role in promoting the development of Hanfu industry.
Second, the arrival of personalized consumption.
Affected by consumption upgrading, consumers' demands are becoming more and more personalized, and products that can meet different needs can also show higher premium ability. For the Hanfu market, more and more young people have higher and higher demand for customized Hanfu in pursuit of individuality, and enterprises also need to adjust their industrial structure to cope with the market-oriented on-demand production mode with more flexible production.