The five Fuwa mascots of the Beijing Olympic Games were unveiled last night, and there are great differences in comments from all walks of life.
Fuwa Beibei fish symbolizes the blue ring and wishes prosperity.
China Neolithic fish patterns were used for head decoration. Beibei is gentle and pure, and she is a master of water sports.
Fuwa Jingjing Giant Panda represents the black circle to bring joy.
The head decoration originated from the lotus petal shape on Song porcelain. Jingjing is honest, optimistic and full of strength.
Fuwa's joyful Olympic flame represents the embodiment of the passion of the red ring.
The head decoration originated from the flame patterns in Dunhuang murals. Huanhuan is outgoing and unrestrained, and is familiar with ball games.
Fuwa welcomes Tibetan antelope to spread health on behalf of Yellow Ring.
The head decoration combines the decorative styles of the Qinghai-Tibet Plateau, Xinjiang and other western regions. Yingying is an excellent track and field athlete with quick movements.
Fuwa Nini Jingyan represents the green ring to spread good luck.
Modeling creativity comes from the traditional Shayan kite in Beijing. Nini is naive, cheerful and agile.
■ the way of "money"
The mascots of the Beijing Olympic Games were sold nationwide this morning.
Fuwa is expected to make a fortune of 4 billion.
Our reporter Sun Jing reports that the mascot of the 2008 Beijing Olympic Games was officially unveiled in Beijing last night. Today, it will be sold in licensed retail stores authorized by BOCOG. This morning, thousands of people rushed to buy the Olympic mascots in front of Wangfujing Department Store in Guangzhou.
According to reports, the categories of Olympic licensed goods mainly include: toys, clothing, luggage, stationery, precious metal commemorative medals and badges and other nearly 300 kinds of goods. A salesperson said that less than half an hour after its opening, tens of thousands of Olympic goods have been sold. Many of them are limited editions, which are highly collectible.
According to another report, experts predict that the sales revenue of mascots for the Beijing Olympic Games will reach 4 billion yuan, while the sales revenue of mascots for the Athens Olympic Games will exceed 654.38+0.6 billion yuan. But Greece has only 6.5438+million people, not as many as Beijing. Huang Wei, senior economic consultant of Beijing Olympic Games, predicted that due to the large number of mascots in Beijing, their income will account for more than 15% of the total Olympic revenue.
At present, the mascot plush toy 78 yuan has one. Huang Wei said, "The price is a bit expensive, and 50 yuan is more suitable. If it is 78 yuan alone, only 10% people will buy it; If you go to 50 yuan, the proportion of buyers may rise to 40%. " It is reported that smaller mascot toys will be on the market soon and the price will be cheaper.
■ Stage
The six stages of the birth of mascots are orderly.
The review stage is the most difficult.
The birth of the mascot of the Beijing Olympic Games is divided into six stages:
The first stage is from August 5, 2004 to 65438+February 1, which is the mascot solicitation stage.
The second stage is selection. During this period, 24 domestic and foreign experts were hired to form an art judging committee to make a preliminary evaluation of the works. After that, seven artists were hired to form a recommendation committee, and six works were selected as the revised scheme.
The third stage is revision. This period is from the end of 2004 to June 2005. This is the most difficult period, and the "Fuwa" series composed of five newly created works has become the main direction.
The fourth stage is verification. On June 9th, BOCOG Executive Committee approved the revised "Fuwa Series" and reported it to the International Olympic Committee. On August 18, the IOC officially agreed.
The fifth stage is global registration protection. At the end of 10, the domestic and international legal registration and protection of the mascots of the Beijing Olympic Games was completed. The sixth stage is the announcement. Last night, the mascot was officially released.
■ Born
The concept of "China tile" was basically finalized in April.
The combination of Chinese and foreign elements and rings
The collection of mascots for the Beijing Olympic Games began on August 5th last year and ended on February 16 5438+0. BOCOG received 662 valid applications. There are not only the images of giant panda, monkey king, Tibetan antelope and elk that are very familiar to the public, but also many new shapes with distinctive expressive force and unique style.
The mascot scheme of Beijing Olympic Games embodies the painstaking efforts of many artists and representatives from all walks of life, and is the crystallization of collective wisdom. Panda, Tiger, Dragon, Monkey King, Rattle and Ah Fu were designated as the revised direction of mascots at the end of last year.
On March 1 1, 2005, a team of nine experts headed by Han Meilin drove to Yanqi Mountain Villa in Huairou, a suburb of Beijing, to close down the revision and creation. Here, the ancient "Five Elements" philosophy of China, which embodies the harmonious coexistence between man and nature, and the concept of "China Fuwa" which combines the characteristics of the five rings of the modern Olympic Games came into being.
At the 53rd meeting of the Executive Committee on April 29th, BOCOG Executive Committee members thought that the concept of "China Wa" (flame, panda, fish, Tibetan antelope and dragon) had China characteristics. Considering the differences in understanding the image of dragons in different countries, it is suggested to use the image of birds instead.
During May Day, Han Meilin further revised and improved the "China Baby" scheme according to the suggestions put forward by various parties, and put forward a revised scheme to replace the "dragon" shape with the traditional Beijing kite "Jingyan" shape.
■ losing the election
Why are the four popular folk songs abandoned?
Dragons are prone to misunderstanding.
Why did the Monkey King, Rattle, Dragon and Tiger lose the election? According to reports, the Monkey King is well-known. However, products related to the Monkey King are widely developed, and it is difficult to protect intellectual property rights.
The rattle is one of the oldest toys in China, with a high degree of social participation. In the design action, the rattle made the experts feel helpless. A rattle with a big head and one leg can't bear all kinds of movements in sports, especially ball games and swimming. In addition, the Chinese Consumers Association used the rattle as a mascot in an important event.
Dragon has the characteristics of kingship and kingship because of the differences between Chinese and western views, which is easy for westerners to misunderstand. Since the mascot of 1988 Seoul Olympic Games is a little tiger, it will be very repetitive if the tiger is used again in Beijing Olympic Games.
■ correlation
Hai, director of the market development department of the International Olympic Committee, expressed satisfaction with the progress of the market development of the Beijing Olympic Games. He said: "Even if the market development plan for the Beijing Olympic Games is not unique, it is at least unprecedented." The five basic images of mascots are suitable for different sports and the development of souvenirs made of ceramics, glass, fluff, plastic, wood and metal, and its powerful comprehensive influence will be immeasurable.
Critics and designers
It is difficult for a single image to carry China culture.
"In creation, any single image can hardly bear the profoundness of China culture, the vastness of China and the people's love for the centennial Olympic Games. The creativity of mascots in previous Olympic Games cannot fully demonstrate the charm of oriental culture. "
—— Han Meilin, a famous artist, leader of the team for creating and modifying mascots for the Beijing Olympic Games.
Comment media
It's amazing to be from one to five years old.
"The mascot has been announced, and the key is how to make good use of it. After the mascots of each Olympic Games are produced, people will comment on them. Even if not everyone likes it, it is normal. " —— People's Daily reporter Wang Dawei
It is not uncommon to use multiple mascots in an Olympic Games. The mascots of the 2000 Sydney Olympic Games are three kinds of animals, and the Salt Lake City Winter Olympics also uses three kinds of animals as mascots. "-Reuters
"After years of selection and months of secrecy, Beijing published five mascots for the 2008 Olympic Games on 1 1, which opened a marketing storm that is expected to win record profits." AP
"I am a little surprised that the dragon was not selected. Everyone will expect that every Olympic Games will have something different, and the five mascots this time are quite innovative. "