The biggest advantage of M2C lies in its price. Taking clothing as an example, M2C means to abandon all links of exploitation and waste from factory to consumer, and let consumers provide the noble quality of world-class fashion brands at the most reasonable price.

As everyone who makes branded clothing knows, the mode of collecting sales commission when entering a shopping mall generally takes 25%-30% of brand sales as store rent, plus the agency fees of regional agents, store decoration fees, store personnel labor and other expenses, which account for about 70%-90% of sales, and these are all paid by consumers in the end, which is definitely unfair to consumers. Amis Astra adopts M2C mode, which greatly reduces the purchase price of products. Moreover, as far as the current situation is concerned, the M2C mode adopted by Emmausstra must be the inevitable trend of China's clothing consumption in the future. First, we should ensure the product quality, secondly, we should match the biggest feature of the Internet's "fast" and finally let the product value return to its original source.

It can be said that only self-built factories can guarantee the timeliness of goods in China, and only self-built factories can fundamentally guarantee the quality, and only self-built factories can guarantee the lowest price, because as many middlemen as possible can be avoided, so as to ensure the price advantage and bring real high-quality and cheap clothing to netizens.