Wish: How to become an excellent business skill of children's wear store?
Abstract: Requirements for shopkeepers: 1. Have a clear understanding of fashion trends; Second, proficient in product materials; Third, be familiar with the local consumption structure; Fourth, the ability to promote sales in time. Purchase channels: there are basically children's wear wholesale markets all over the country! Children's wear is no better than baby products, and can be delivered by the distribution center, because the styles are updated quickly, and the shopkeepers who operate children's wear must purchase their own goods. Requirements for shopkeepers: 1. Have a clear understanding of fashion trends; Second, proficient in product materials; Third, be familiar with the local consumption structure; Fourth, the ability to promote sales in time. Market analysis: Children's wear is a necessity and a commodity with strong repetitive consumption. First, the baby grows fast and needs constant replacement; Second, relatives and friends often choose clothes when giving gifts; Third, clothes are essential items for holidays; Fourth, children's wear has various styles, which easily arouses mothers' shopping desire. According to Mr. Huang, the head of a baby chain store in Wuhan, there are currently 8,000 kinds of baby clothes in Wu Hanyou. "This market has two off-seasons. It's only a matter of time before you get through these two downturns every year. As for "throttling", it is to let customers settle down and let customers who have already come to the door come back. The common method is to give gifts at a discount. In addition, the high quality of the reception staff is also an important link. " Let customers feel cordial and comfortable, and running a small shop requires cordial service.
What brands are there: Palanti, Babudou, Barabara, Yingzifang, Xishi, Watermelon Taro, Shubilewa, Atour, Tinker Cat, Colorful Cloud Car, Pig Banna, Growing New World, Guo Li, etc.
Capital investment: excluding rent and decoration, the purchase of 10 square meter is about 7000 yuan, and so on!
One set for birthdays, one set for 6 1, two sets for Spring Festival and two sets for working days. You need at least six sets of clothes a year. Based on the average retail price of a suit 100 yuan, people's average consumption is as high as that of 600 yuan. With the increasing demand for quality and brand, this number will definitely be higher and higher!
Requirements for shopkeepers: 1. Have a clear understanding of fashion trends; Second, proficient in product materials; Third, be familiar with the local consumption structure; Fourth, the ability to promote sales in time.
Single brand stores basically take the form of joining. After signing an agreement with the manufacturer, the manufacturer provides decoration materials, product manuals, publicity, image counters, etc.
The profit of children's wear is relatively high, generally 4.5% off purchase, 20% off sales, and nearly 70% profit. Moreover, there are many kinds of children's wear, so consumers can't make obvious price comparisons, and it is easy for shopkeepers to take the initiative!
Purchase channels: there are basically children's wear wholesale markets all over the country! Children's wear is no better than baby products, and can be delivered by the distribution center, because the styles are updated quickly, and the shopkeepers who operate children's wear must purchase their own goods.
Requirements for shopkeepers: 1. Have a clear understanding of fashion trends; Second, proficient in product materials; Third, be familiar with the local consumption structure; Fourth, the ability to promote sales in time.
Market analysis: Children's wear is a necessity and a commodity with strong repetitive consumption. First, the baby grows fast and needs constant replacement; Second, relatives and friends often choose clothes when giving gifts; Third, clothes are essential items for holidays; Fourth, children's wear has various styles, which easily arouses mothers' shopping desire.
According to Mr. Huang, the head of a baby chain store in Wuhan, there are currently 8,000 kinds of baby clothes in Wu Hanyou. "There are two off-seasons in this market. As long as these two off-seasons are successfully spent every year, it is only a matter of time before making money."
Second, relatives and friends often choose clothes when giving gifts;
Two choices: if the local consumption power is strong, people have high recognition of brands, and shopkeepers are not proficient in clothing, then we should consider making a single brand, taking the alliance route and opening up the market with the help of manufacturers; If the local consumption power is average, the brand doesn't matter, but it is more suitable for making a variety of products. But there is a premise that the owners need to know fairly well: brand consumption is an inevitable trend!
As for "throttling", it is to let customers settle down and let customers who have already come to the door come back. The common method is to give gifts at a discount. In addition, the high quality of reception staff is also an important link. "To make customers feel cordial and comfortable, running a small shop requires cordial service."
Mode of operation: single-brand franchise stores and multi-brand stores. Single brand stores basically take the form of joining. After signing an agreement with the manufacturer, the manufacturer provides decoration materials, product manuals, publicity, image counters, etc. Multi-brand stores are more flexible, including store decoration and price discounts.
Fourth, children's wear has various styles, which easily arouses mothers' shopping desire.
Buy fashionable cotton children's clothes and catch parents' eyes on the eve of the upcoming off-season. Miss Wang is busy receiving customers at the baby clothing store located in Gutian 4th Road, while teaching her own entrepreneurial experience: choose a brand recognized by her parents to join, sell it in the range of 30 1000 yuan, and invest 70,000 yuan to open a profitable baby clothing store.
Profit reference: anyway, children's wear will be overstocked, so the general situation is: the same batch of goods, the early profit is high, the late profit is thin, excluding expenses, on average, the net profit is about 35!
"For the 36-year-old baby market, we must first win the hearts of parents." Miss Wang is looking for fashion clothes that can definitely appeal to young parents' appetite. She mainly sells cotton goods at 3070 yuan in summer and 0/00 yuan in winter. "The store is located in a densely populated residential area, and high quality and word of mouth are the best promotion." Miss Wang is unprofitable in the off-season except for the monthly rent of 2200 yuan.
Ms. Wang said that entrepreneurs should grasp open source and reduce expenses when opening baby stores. The so-called "open source" is to increase the number of visitors to the store. The method she chose is that she is willing to spend money on some high-quality clothes. On the one hand, it can improve the grade of the store and attract the attention of parents who pursue high quality. On the other hand, customers can enjoy the satisfaction of big discount through high-priced "big discount" sales.
Site selection market segment
Note: There are many competitors with overstocked products, but most of them are ordinary, and only a few shops can become top representatives. Not limited by the financial situation, but the operation of children's wear procurement needs special judgment, and the shopkeeper needs to have a prepared observation on the style, color, price, consumer psychology and keen promotion ability. Therefore, ordinary owners can't do it! If you have less abilities, you should be more careful when you set foot in the children's wear industry!
Mode of operation: single-brand franchise stores and multi-brand stores.
Two choices: if the local consumption power is strong, people have high recognition of brand names, and shopkeepers are not proficient in clothing, then we should consider taking the route of becoming a single brand and joining, and explore the market with the help of manufacturers; If the local consumption power is average and there is no brand, it is more suitable for making a variety of products. But there is a premise that the owners need to know fairly well: brand consumption is an inevitable trend!
Capital investment: excluding rent and decoration, the purchase of 10 square meter is about 7000 yuan, and so on!
Note: product backlog is the most important problem to be careful. Many stores lose money on the backlog of products, and many stores don't lose money, but earn a pile of backlog goods.
Multi-brand stores are more flexible, including store decoration and price discounts.
Third, clothes are essential items for holidays;
Store decoration: Children's wear is a commodity that pursues individuality, and store decoration also needs to be full of individuality, which can be based on primary color wood shelf. As for the product placement, try to pose the product, not just hang a whole row! Because there are not many children's clothes, but fine!
Profit reference: anyway, children's wear will be overstocked, so the general situation is: the same batch of goods, the early profit is high, the late profit is thin, excluding expenses, on average, the net profit is about 35!
At the end of May, Miss Wang, who has become the regional general agent of the brand, continued to invest RMB 6.5438+0.2 million to open the first chain branch in wanda plaza, Hankou. "Although the rent is as high as one square meter in 280 yuan, the second store specializes in baby clothes and supplies, and the market segment can earn more profits."
Profit of children's wear: The profit of children's wear is relatively high. Generally, the purchase price is 45% off, the sales price is 20% off, and the profit is nearly 70%. Moreover, there are many kinds of children's wear, so consumers can't make obvious price comparison, so it is easy for shopkeepers to take the initiative! One set for birthdays, one set for 6 1, two sets for Spring Festival and two sets for working days. You need at least six sets of clothes a year. Based on the average retail price of a suit 100 yuan, people's average consumption is as high as that of 600 yuan. With the increasing demand for quality and brand, this number will definitely be higher and higher!
Scope of business: children's wear wins by style and price, and the store scale is not high. At least 25 square meters can open a shop.
Competitive environment: Because of the low entry threshold, there are many competitors, but most businesses are ordinary, and only a few shops can become top representatives. Not limited by the financial situation, but the operation of children's wear procurement needs special judgment, prepared observation of style, color, price and consumer psychology, and keen promotion ability. Therefore, ordinary owners can't do it! If you have less abilities, you should be more careful when you set foot in the children's wear industry!
At the end of March, Miss Wang took over the 22-square-meter storefront with a transfer fee of 380,000 yuan, and the renovation cost was 1 10,000 yuan. She spent the remaining 20,000 yuan on fashion goods. She chose her younger sister who just graduated from college. By virtue of her sister's diploma, Miss Wang got preferential treatment in business license, industrial and commercial taxation and many other aspects.
Purchase channels: there are basically children's wear wholesale markets all over the country! Children's wear is no better than baby products, and can be delivered by the distribution center, because the styles are updated quickly, and the shopkeepers who operate children's wear must purchase their own goods.
Store decoration: Children's wear is a commodity that pursues individuality, and store decoration also needs to be full of individuality, which can be based on primary color wood shelf. As for the product placement, try to pose the product, not just hang a whole row! Because there are not many children's clothes, but fine!
Miss Wang said that she would start school from the Spring Festival to the spring every year, and carry out "special sales" activities from June to August every year, such as anti-season differentiated sales, surprise new products and give more stationery to win the hearts of small customers. "As long as the child moves, it is normal for parents to pay the bill." Our reporter Wenfeng Source: Chutian Jinbao
First, the baby grows fast and needs constant replacement;
How to open the market analysis: children's wear is a necessity and a commodity with strong repetitive consumption.
Open source and reduce expenditure seasonal sales
Scope of business: children's wear wins by style and price, and the store scale is not high. At least 25 square meters can open a shop.