FAWWESA is a fashion brand focusing on high-end women's wear, and its product positioning is suitable for women and men over 25 years old.

Fawwesa clothing is positioned as a fashionable, intelligent and active woman aged 25-35, with urban life as the coordinate, beautiful, fashionable and elegant. Clothing shows the feelings of girls or the sexiness of mature women, refuses to make exaggerated self-promotion in design, and incorporates elegant and romantic inspiration elements in details, which is liked by consumers.