2% of Hong Kong clothing brands were founded in 1994, and 1992 started as clothing wholesale. Now it has developed into a brand fashion company integrating fashion, design, production, store and cabinet image planning, commodity packaging design, advertising image planning and professional sales group. Its designers gathered designers from Japan, Hongkong, Taiwan Province and other places to create a 2% Japanese style.

Brand characteristics of extended data

2% of the designs are permeated with the young style from the east to the trendy and then to the avant-garde, using the popular colors of Shanghai season. Innovative and unique textile design and fashion accessories. 2% focus on the concept of mixandmatch, trying to make its design diverse and meet the needs of young hipsters at the right price.

WIP subverts the traditional impression of high fashion with a strong concept of street fashion, abandons complex colors and redundant details, and reconsiders and defines aesthetics. The collision of fabric texture and precise structural tailoring strive to create a perfect structure and overall shape. In terms of color tone, the classic black, white and gray are the main colors, which are matched with the popular colors of the season to create a simple and fashionable style.

The fashion attitude of "innovation", "modernity" and "neutrality". Break the established, subvert the traditional creative thinking, and surpass the conventional proportion with asymmetric visual techniques. The combination of tailoring and fabric adds tough elements of men's style and tailoring to modern women's wear, and establishes a new trend of modern neutral beauty, which is free, confident, frank and uninhibited.

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