In recent years, China's catering industry has developed rapidly, with a variety of catering products and a rapid increase in the number of shops. Various types of restaurants and hotels emerge one after another, and the industry competition is becoming increasingly fierce. At the same time, the landing of foreign fast food also poses a severe challenge to the catering industry in China. With the large-scale March of foreign fast food, a new catering business model-chain operation has gradually attracted the attention of practitioners. Chain operation has changed the traditional small-scale production and operation mode, effectively reduced operating costs, expanded market share and brought huge scale benefits to enterprises. People of insight in China have begun to regard chain as an effective means to develop production and operation. For example, Beijing Quanjude Roast Duck Group, Dong 'an Catering Group, Tianjin Goubuli Group, Dalian Bohai Hotel Group, etc. are all at the forefront of the chain operation of the domestic catering industry, which has promoted the large-scale development of the industry. But in general, the chain operation in China, especially in the catering industry, is still in its infancy. Vigorously developing chain operation is an effective way and the only way for the catering industry to improve its economic benefits.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features snacks. Variety, full taste and rich nutrition give diners more choices. Lunch and dinner are mainly healthy dishes. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Initial period (1-March)
The main products are meals aimed at different health conditions of three groups in the city, and the marketing strategy is to occupy the market share of catering and health care drugs in China through active and effective marketing strategies; Establish a good brand image of "green food" and enhance its popularity and reputation; Recover the initial investment and actively promote the market.
Mid-term (1 year)
Consolidate and expand the existing market share, further improve the restaurant management system and improve the scientific management level of enterprises; Set out to prepare for the construction of enterprise identification system, unified characteristic and superior food and unified management mode necessary for brand expansion.
Long-term (2 years)
By then, the restaurant operation has entered a stable and good state. With the strength and influence of the enterprise, when the service scope can no longer meet the needs of potential customers, we will open up new market space and expand the radiation scope and influence of restaurants through franchising.
Third, development strategy.
1, this restaurant should advertise before opening, because the main customer base is aimed at students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simple advertising can be done in the form of leaflets or multimedia.
This restaurant adopts buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant has also set up unique couple packages according to different festivals, which will also become a major feature of our restaurant.
Many students are used to the 3.1 lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan, summarize the overall situation of each stage of operation, and make the next step of planning. This is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
Store manager and cashier 1, chef 1, waiter 2. The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: Vegetarian food with dietotherapy and health care function is characterized by self-help and membership follow-up service, and the green dining environment with traditional cultural flavor is the main environmental feature.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. The quality of college food is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. This plan is based on this point. In order to ensure the food safety and improve the food quality of college students, it aims to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better. Advantages and disadvantages:
Advantage analysis: The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, this restaurant provides green and healthy food. It also conforms to the concept of social green ecology and is more suitable for health-oriented college students. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, fast food restaurants are relatively small in scale, such as limited human resources and services. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Syb business plan classic model essay 2 I. Reasons for starting a business
As the pace of people's life is getting faster and faster at the moment, the competition is becoming more and more fierce. People's mental pressure is also growing. It has become the choice of more and more people to have a quiet and comfortable place, sit down for a drink, chat with friends and relax in their little leisure time every day.
Under such circumstances, the coffee shop is undoubtedly a good choice, and there is consumption when there is demand. The style of the coffee shop, the taste of coffee, and the melodious music in the coffee shop. All these make the coffee shop can relieve people's pressure to a great extent and bring people a comfortable feeling. And younger students undoubtedly like this romantic atmosphere.
However, the consumption of high-end cafes is too high, which is not suitable for most people to relax for a short time, nor can it meet the needs of some guests for quick takeaway. Therefore, small coffee shops can better meet the needs of most people for coffee shops.
Second, address selection.
The location of the coffee shop should be near the place where schools, companies and enterprises are concentrated. The location should not be located in a busy city, but some non-remote streets not far from the busy city can meet the demand, and the rental cost will be reduced without affecting the passenger flow.
Third, the store decoration
The decoration of a small coffee shop should be in the form of a booth, just like most cold drinks shops, but it needs some differences. Most people who come to the coffee shop need a relatively quiet environment, where they can chat and talk with friends without being influenced by other guests, so they should be separated into compartments with wooden boards and curtains. The seats should be comfortable, and the overall color should not be too warm to make the guests feel lively. Let guests achieve the effect of physical and mental relaxation.
The stands can be divided into three categories: single stand, couple stand and multi-person stand. Single booth is convenient for some guests who come alone to find their own space. Couple booth is suitable for the needs of most young couples, and multi-person booth can bring guests space for consumption, relaxation and discussion.
The overall light should not be too strong, and places with too strong sunlight should be avoided.
The overall scale is controlled at around 100 square meter. Too small is easy to give customers a sense of oppression, too large is easy to waste space, which is not conducive to saving costs.
Fourth, employee selection.
Small coffee shops don't need too many people. There are four people in three shifts, and one manager is enough. They are not suitable for temporary employees, but they can have a long-term part-time job of 1-2. Students mainly take part-time jobs, which is mainly responsible for weekend work, which is not only conducive to weekend employees' rest, reducing staff pressure, but also bringing jobs to college students and reducing operating costs. But the choice of part-time employees needs to be cautious and must be long-term. Otherwise, it may increase the cost of employee training, which is counterproductive.
Employees need dressing the, with a correct attitude and a smile. Female employees should not wear too much makeup. Need standard Mandarin communication.
Verb (abbreviation for verb) main customer
The consumer groups of coffee shops are not fixed, and they are wide enough. People from all walks of life may become potential customers of coffee shops, but mainly students and young white-collar workers.
Six, in-store products
Coffee shop products should include drinks and some exquisite freshly baked food.
The choice of drinks includes coffee and freshly squeezed juice. It is not easy to have too many kinds, giving customers a single-minded feeling. And there should be two choices: hot and cold. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own brand coffee, increase the reputation of your own coffee shop, and give some customers who have no specific coffee consumption direction an easy-to-understand choice. At the same time, there are two choices: take-out and in-store consumption. In-store consumption uses exquisite coffee cups, and different kinds of coffee use different cups. Take-out should use a unified take-out paper cup with the store logo to improve the visibility of the coffee shop.
Foods include freshly baked muffins, freshly baked cupcakes, chocolate cakes and other exquisite foods. It is not easy to have staple food. The main purpose of a small coffee shop is to provide guests with enough leisure time to relax and communicate. It shouldn't be a place to eat. Although the meal consumption of guests is lost, it can make more guests feel a sense of identity and bring more after-dinner customers, and it is open all day. At the same time, avoid customers' dislike of the messy and unprofessional coffee shop.
At the same time, there should be wifi in the store to bring work or entertainment to customers.
Seven, store investment
The rent is 30,000 yuan/year, 100 square meter, and the salary of employees is 2,500-4,000 yuan/month.
Half-year bonus for part-time employees is 40/ day.
Store decoration is 6,543,800 yuan, including accessories in the booth bar.
The store invested 654.38 million yuan, including coffee machine, air conditioner, toaster, cash register and computer tableware.
Eight. Profit return
The annual turnover is 250,000-300,000.
The annual operating cost is 65,438+03-65,438+05,000 yuan, including the purchase of raw materials and various expenses. The annual salary profit of employees is 65,438+02-65,438+05,000 yuan, and the payback period is 3 years.
Nine. business development
At the beginning of opening a store, there should be a preferential period of necessary time, which is open to all customers who come to the store and brings discounts to members, mainly for students and young white-collar workers. At the same time, you can invite shopkeepers and shop assistants to come to the store for tasting and increase the visibility of the store. After the popularity of the store is improved, the comprehensive discount can be gradually cancelled and the normal price can be gradually returned.
Syb business plan classic model essay 3 Catering business plan is no different from other business plans. The only difference is whether you want to fool investors or you really need such a catering business plan to implement your catering business plan.
If it is the direction of investment and financing, then catering planning needs to slightly exaggerate the potential market faced by catering enterprises, introduce the team as awesome, and highlight the core selling points of your products.
The second real business plan needs to certify and analyze the market, followed by the product, and then the team (management, chefs, etc.). ), the focus is slightly different.
The general steps are as follows:
Market environment. Potential consumer groups and market competition.
Cost analysis. Decoration, manpower, rent, ingredients, consumables, marketing and other expenses, and then pricing on these basis.
Business model. How to manage, how to allocate manpower, how to choose IT system, etc.
Product development. How to update tastes and dishes according to market iteration, how to bring forth the old and bring forth the new, and so on.
Profit analysis. After everything is ready, determine the restaurant's potential income, make periodic profit analysis, and adjust the business strategy in time.
Team management. The team does not keep idle people, and everyone should have their own responsibilities and obligations to ensure the stability, coordination and unity of the team.
Development prospect. Where will catering enterprises develop in the future, what potential difficulties will they encounter and how to solve them.
IT system selection. The Internet era should keep up with the trend of the times, and the intelligent catering management system of three meals is an important help to the networking of restaurants. Through three meals, catering entrepreneurship can be more worry-free and the probability of success is higher.