3 15 Consumption 20 14 Theme is "New Consumer Law, New Rights and Interests, New Responsibilities". 20 14 is the first year that the new Consumer Law establishes a new system to protect consumers' rights and interests. China Consumers Association and the National Consumers Association will carry out the publicity of new consumer law around the theme of "new consumer law, new rights and new responsibilities". March 15 every year is designated as the International Consumer Rights Day, aiming at raising the public's awareness of consumer rights protection and promoting cooperation and exchanges among global consumer organizations. This day originated from 1962, when American President John F. Kennedy proposed the four basic rights of consumers. 1983 was officially designated as an international memorial day in international organization of consumers unions.