Adding traditional cultural elements to packaging is the most direct and simple way to combine agricultural products with national tide. Through the change of packaging, the product is linked with the trend, so that the brand has the power of communication and topicality.

As a typical example of Nongfu Spring, Nongfu Spring has changed the traditional bottle body, added traditional cultural elements such as the Forbidden City and Yan Xi Palace, and added interesting copywriting to interact with consumers, adding interest and sharing. Nongfu Spring makes consumers have the desire to buy again through the change of product packaging.