Typical case: Suning's overseas purchase

Overview of the model: the model of "self-management+attracting investment" is equivalent to giving full play to the internal advantages of the enterprise, and taking the way of attracting foreign investment to make up for its shortcomings when the internal advantages are lacking or weak.

Mode 2 "Direct Operation+Bonded Zone" mode

Typical case: Jumei overseas purchase

Overview of the model: "Self-operated" model means that cross-border e-commerce enterprises will directly participate in the buying and selling process of overseas goods such as procurement, logistics and warehousing. For logistics monitoring, the payment system has its own system.

Mode 3 "bonded import+overseas direct mail" mode

Typical case: Tmall International

Model overview: Tmall has established its own cross-border logistics warehouses in bonded logistics centers all over the country through cooperation with the Free Trade Zone.

Mode 4 "Self-operated rather than pure platform" mode

Typical case: JD. Overseas acquisition of COM

Overview of the model: the English version was launched at the end of 20 12, and the goods were sold directly to overseas buyers.

Mode 5 "Self-operated Cross-border B2C Platform" mode

Typical cases: Amazon overseas purchase, 1 overseas purchase, SF Haitao.

Overview of the model: Amazon will set up a warehouse in Shanghai Free Trade Zone to sell goods to China in the mode of free trade (i.e. bonded stocking), which is still in progress. The mode of overseas e-commerce building warehouses in China's bonded area can greatly improve the speed experience of cross-border online shopping, so it is highly anticipated by e-commerce.

Mode 6 "overseas goods flash purchase+direct purchase bonded" mode

Typical case: Vipshop will sell globally.

Model Overview: From 2065438 to September 2004, Vipshop's "Global Sale" channel appeared on the homepage of the website, and at the same time launched the first overseas regular express import "Global Sale" business.

Mode 7 "Direct Sales, Direct Purchase and Direct Mail" mode

Typical case: ocean wharf

Model Overview: Ocean Terminal is a third-party trading platform for cross-border e-commerce for China consumers. Sellers on this platform can be divided into two categories, one is individual buyers in C2C mode, and the other is merchants in M2C mode. It helps foreign retail industry to connect with China consumers, that is, overseas retailers directly sell to China consumers, China consumers directly buy, and the logistics in the middle is direct mail. Direct selling: "direct selling, direct purchase and direct mail".

Mode 8 "shopping guide rebate platform" mode

Typical case: 55 Haitao

Model overview: 55 Haitao. Com is a rebate website for China consumers' overseas online shopping, and its rebate merchants are mainly B2C and C2C websites in the United States, Britain and Germany.

Mode 9 "Vertical Self-operated Cross-border B2C Platform"

Typical case: honey bud baby

Model overview: Vertical self-operated cross-border B2C platform means that the platform will focus on a specific field when choosing self-operated categories, such as beauty, clothing, cosmetics, mother and baby, etc.

Mode 10 "Cross-border C2C platform" mode

Typical cases: Taobao Global Purchase, American Shopping Network.

Model overview: Global shopping is the fashion center of Taobao luxury brands. Global shopping helps members achieve the goal of "staying at home and scouring the world". This platform was established in 2007. Global Buy expects to provide services for high-end users of Taobao by strictly examining every seller and carefully selecting every product.