Making money is not easy.
Due to the influence of traditional habits, in many places, people are often content with the status quo and easy to satisfy. When their lives are better, they will be "small and rich", stop working hard, start playing mahjong, go to restaurants, and some people even indulge in eating, drinking, whoring and gambling. Some people who get rich first quickly get carried away, become complacent, indulge in pride, retire prematurely, quit, go on strike and enjoy the fruits of victory, resulting in their careers stranded and even sitting in empty seats until they have nothing.
Different from this kind of people, Wenzhou people's pursuit of money seems endless, and they will never "accept the good" or "be satisfied with the good". They have hundreds of thousands of dreams, millions of dreams. But their "thinking" is not fantasy, fantasy or daydream, but the practice of making money in action. Their "greed" for money is a great motivation for them to create economic miracles.
1965, Hu Dinghai was born in Liushi Town, Yueqing City, which is known as the "Electrical City". After graduating from junior high school, he began to enter the electrical appliance industry. At the age of 22, a friend told him that if he wanted to make a difference in the electrical industry, he had to go to a heavy industrial city to develop. So, he came to the northeast alone with electrical appliances and imported motorcycle parts from Liushi, and came to Shenyang, the leader of the old industrial base in Northeast China.
When he came to a cold and strange city, Hu Dinghai realized that it was difficult to sell products alone, and foothold was the first. So he turned his attention to the local state-owned electromechanical company. After some choices, he finally signed an agreement with a state-owned electromechanical company, rented the counter of the other party, and began to work as a boss and buddy in his hometown to sell electrical products.
Although Hu Dinghai's electrical appliances were scattered and had no brand at that time, with his own vision and efforts, the counter started well, and the monthly sales could reach 50,000-60,000 yuan. What's important is that this is the first step for him to start a business, which has doubled his confidence. When he found the first bucket of gold for starting a business, he began to think about how to make this snowball bigger. From 65438 to 0998, Hu Dinghai began to represent Zheng Tai Group's complete sets of equipment, which was the most crucial step in his life and gradually put his original small business on the right track.
Like many Wenzhou people, in 2002, Hu Dinghai, who had money at hand, was not satisfied with the status quo. He wants to transform some old streets in Shenyang into professional electromechanical cities. In 2003, Hu Dinghai invested a total of 200 million yuan to buy the land of Shenyang South Railway Station and develop and build Shenyang Electrical Hardware City. It turns out that he is right. When the electromechanical city was still on the planning drawing, the swarming electrical appliance dealers bought 70% of the pre-sale shops, among which Wenzhou people accounted for 40%.
In May 2005, Hu Dinghai spent another 400 million yuan to acquire Shenyang State-owned Hardware Group Company, which has a history of more than 30 years. After transformation, the business area reached 80,000 square meters. In July of the same year, Hu Dinghai prepared to invest heavily in the construction of Shenhe Communication Digital Plaza in Shenhe District, Shenyang. Hu Dinghai devoted a lot of efforts to this, and he proudly expressed his intention to build the project into a landmark building in Shenyang. Hu Dinghai led his company into the real estate industry in an all-round way and achieved good results, so it was called "the king of real estate" by the locals.
Talking about the hardships when starting a business and the glory after success, Hu Dinghai, who has been the president of Wenzhou Chamber of Commerce in Shenyang and the chairman of Shenyang Le Jia Real Estate Investment Co., Ltd., concluded that since doing business is to make money, the more money you earn, the better. You can never be rich. If I had been satisfied with the achievements of tinkering around the edges, I wouldn't be in the real estate industry today.
Three stages of Wenzhou people making money
Doing business should learn from Wenzhou people's spirit of "insatiable greed" and "insatiable greed". Businessmen are not ambitious, small and safe, and the result can only be:
If you open a small shop, you will still be the only one when you are 80 or 90 years old. This is not a business venture, but just a livelihood.
If you open a small factory, it will only be a small factory in a few decades. This is not starting a business, and it is no different from going to work and working for others.
If you start a small company, it will still be as small as when the owner died. This is not starting a business, just looking for a job.
If you have lofty aspirations, there will be a second venture, a third venture and even more ventures in your future career. In a few decades, small shops will become big department stores, small factories will become large enterprise groups, and small companies will become giant listed companies.
Many people in Wenzhou are like this. At first, they were prepared to earn 6.5438+0 million, but when they had 6.5438+0 million, they set the goal as 6.5438+0 million, and then 65.438+0 billion .......................................................................................................
Many scholars have divided Wenzhou's economic development into three stages since the reform and opening up:
(1) Primary accumulation stage. This stage is the primary stage of reform and opening up, with the free development of various modes of operation, forming a pattern of "small commodities and big markets".
This stage can be said to be the original accumulation stage of hard-working Wenzhou people's venture capital. They don't need government intervention, reminders from relatives and friends, or charity from others. As long as they can make money, they will definitely take an active part. They "eat the bitterness that ordinary people don't want to eat and earn money that others look down upon", and start from a small age to earn small money, thus breaking out a development path of "big market for small commodities". At this stage, due to a large number of rural surplus labor, engaged in family-style small processing industry and individual industry and commerce, there has been a scene of "every family runs a factory and every household listens to the sound of machines", and on this basis, a large number of family-owned enterprises have emerged.
(2) the stage of joint-stock cooperative economy. This stage is after the mid-1980s, with capital, talents and technology as the link, leading the family industry to joint-stock cooperation and vigorously developing the joint-stock cooperative economy, resulting in the effect of "small capital and big radiation".
This stage can be regarded as the integration stage of Wenzhou people's capital. Due to the rapid development of private economy, the individual or family workshop-style production and operation mode can no longer adapt to the larger and higher-grade development of enterprises, so small enterprises have moved towards alliances and joint-stock cooperative enterprises with multi-owner investment have emerged. "Joint-stock cooperative system" became the most typical enterprise organization form at that time. Because the first stage of development is mainly the "modular" production of family workshops, some problems will inevitably occur in product quality. Wenzhou once became synonymous with fake goods, and Wenzhou enterprises experienced the "pain" of boycotting Wenzhou goods all over the country. This also urges Wenzhou people who never give up to work together to re-integrate resources, integrate their own funds, technology and countless valuable experiences, and move on.
(3) The second venture stage. After 1992, inspired by Deng Xiaoping's southern tour speech and the spirit of the 14th National Congress of the Communist Party of China, Wenzhou people started a second venture focusing on improving economic quality, and the whole Wenzhou private economy entered a new stage, forming a trend of "small area and great development".
This stage has become the rapid expansion stage of Wenzhou people's capital. Deng Xiaoping's southern tour speech ended the dispute over the surname "Zi" and "She" in the market economy, and vindicated the development of private economy. As a result, Wenzhou people started a new round of entrepreneurial action, but this time they are no longer starting from scratch, but on the premise of having a lot of money, advanced technology and outstanding talents. They pay attention to product quality, use brand effect and adopt credit management. He even put forward the slogan of "striving for a world brand and realizing industry serving the country", claiming to "become the backbone of China's national industry". At this stage, a large number of excellent enterprises have emerged and a large number of billionaires have been created. ,
Looking at the entrepreneurial history of Wenzhou people in these three stages, we will understand that "endless life" is the biggest difference between them and other businessmen, and it is also a main reason why they can become the most profitable people in China.
The richer you are, the more you want to make money.
Some people say that where there are China people, there are Wenzhou people on the earth! If there is only one person from China, then this person from China must be from Wenzhou! Perhaps, this is absolutely wrong, but it is an indisputable fact that Wenzhou people are wandering around the world in order to do business and have the courage to explore. Many years ago, countless Wenzhou people bravely went abroad to do business abroad. Moreover, doing business abroad also follows the principle of "the more money, the more you want to make money".
Zhang Yu 198 1, Vice President of the German Federation of Chinese Associations, went to the Netherlands to seek gold with his uncle. 1993 opened a Sino-Japanese Thai restaurant in the Netherlands, which soon became the largest Chinese restaurant opened by local Chinese. 1995, he came to Germany to continue to engage in the catering industry. After the booming business, he began to set foot in the clothing and leather wholesale industry.
1997, Zhang rented a shop in Noyce Fashion Wholesale Center and started to run a fashion business. In the process of doing clothing wholesale business, Zhang found that although there are many German clothing wholesale centers, none of them are run by China people. Why not build a China-run China Trade City? He found the manager of the House Milano Building he met. After repeated negotiations, the two sides reached an agreement and officially opened the China Exchange City at 1999. Soon, the operation of the mall was on the right track, the business was booming and the turnover was rising. Relying on the unique geographical advantages of Neuss and the commercial activities of German business circles in China, the settled merchants have developed rapidly, with the occupancy rate of nearly 90%, becoming a well-known commodity wholesale distribution center in China.
With that, Zhang turned his eyes to Frankfurt. Therefore, in the largest and most concentrated trade wholesale area in Germany, Reich Market, China Trade Center, the largest trade city in Germany at that time, covered an area of 40,000 square meters with a construction area of 20,000 square meters, and officially opened in May 2003. It provides a good trading platform for Chinese businessmen with economic strength. Dozens of powerful Chinese businessmen from France, Italy, Austria and Germany took the lead in settling in the center. A month later, the transaction volume of the center reached the level of the original shopping mall for several years.
Now, Zhang is not satisfied and is planning his next step. He wants to build a large modern "China Mall". This is because he has a firm "Chinese knot" in his heart. He wants to build a "Silk Road" in the new era by building shopping malls and introduce the goods made in China to Europe. On the other hand, I also hope to expand my business, earn more money and have better influence.
This is the typical business style of Wenzhou people: to make money, "don't ask for the most, just ask for more". After they earned their first bucket of gold, they didn't get carried away or indulge in enjoyment, but inspired them to earn more money. The advantages of capital, experience and confidence brought by the first bucket of gold make it easy for them to succeed. In this way, "one and ten, ten and a hundred, a hundred and a thousand, a thousand and a thousand" made a fortune.