DAKS was born in 1894. It was originally a high-end fashion company in London, which tailored high-end fashion for people who pay attention to clothing.

The DAKS brand with a history of11years has always been the pride of the British fashion industry. 1894, SimonSimpson founded the first tailor-made clothing factory in London to sew high-quality men's wear. The business got into the hands of his son AlecSimpson, and it was even more prosperous. He successfully entered the high-end ready-to-wear market at 1930.

1934, Alec registered the DAKS brand with English abbreviations "DAKS" and "SLACKS" and became the largest men's wear manufacturer in Britain. However, for a long time, DAKS was managed by Mitsukoshi Seiko Co., Ltd. of Japan. Although the sales of DAKS in Japan were very good, once no one could beat them, the fixed style prevented DAKS from going global and the market was relatively narrow.

President DAKS

Before Bruno Massa became the global president of DAKS, he served as the global marketing director of large Italian clothing groups such as AlmaSpa, GilmarSpa and LorettaDiLorenzo, and was responsible for the most important RTW business. Since then, he has entered Italy's GFT Group, the world's largest fashion design and production enterprise at that time, and served as brand director, in charge of almost all top Italian fashion brands.

He created a long list of famous brands: Fendi 365, Richard Taylor, Julian McDonald's, Yuanhang, Ungaro and Kenzo. Duck's generosity is only part of Bruno's career and life. He has been in the fashion circle for many years and has always been closely related to designers.

Reference to the above content: Baidu Encyclopedia -DAKS