MbthZUCCA ZUCCA interpretation: it is the founder of a Japanese clothing brand: Onotsuka Liang Qiu design style: simple and easy to build, colorful, generous, simple brand information, brand name, founder, design style, main products, brand profile, practical, civilian, easy to wear, founder, personal profile, creative purpose, design style, simple style, color and material, brand information, brand name Onotsuka, The main products are shoes, belts, handbags, scarves, glasses, hats and other brand profiles, emphasizing practical lowercase zua, which is the consistent brand logo on ZUCCA clothing cloth label. Like a colored rope watch tied on the wrist, it is the most popular watch style of ZUCCa, and the lightweight plastic material is easy to wear and match. ZUCCA's accessories are as practical as clothing, but they will not be out of touch with fashion, such as shoes, belts, handbags, scarves, glasses, hats and so on. It is particularly noteworthy that ZUCCA was the first brand to launch flat-bottomed pointed shoes, which are very popular now. ZUCCA's practical small bags have popularized the clothing of Japanese designers, and most of them are inseparable from the word "strange", which has invisibly narrowed the distance with ordinary consumers. "ZUCCA" clothing can be said to be the most "popular" design style among the more famous Japanese designers. Easy to wear is the biggest feature of ZUCCA clothing. It does not advocate complex collocation, but often uses bright colors or exquisite details in simple styles to express a simple sense of design. With all kinds of accessories, it can be simple without losing its characteristics, naive and romantic without being too fancy and naive. Founder profile Onotsuka AkiraOnozuka, founder and designer of ZUCCA brand, was born in Niigata Prefecture, Japan in 1950, graduated from Shan Ye Institute of Design in Japan in/0/973, and immediately joined the design team of Japanese heavyweight fashion master IsseyMiyake as an assistant the following year. After more than ten years of experience and study, 1986, the men's wear series was first published, and three years later (1989), the personal women's wear brand ZUCCA series was published in Paris, which was really popular and became famous at one fell swoop. In the same year, he was invited by two major commercial groups, Fuji Bank and Seibu Department Store, to design uniforms for him, and he also won awards frequently for many years, such as the 8th Mainchi Fashion Grand, 1999, etc. Onotsuka Liang Qiu, the brand designer of ZUCCA, the purpose of Onotsuka Liang Qiu's creation, said: What should be made after repeated thinking may not bring the greatest emotion, but it is an unconscious and casual creation, which unexpectedly produces a sense of beauty. After graduating from design school, Onotsuka Liang Qiu worked in Issey Miyake, but different from Yisi's Zen style, Zuka emphasized the idea that "health is a kind of beauty" and added fun to women's daily life with a caring heart, which was Zuka's ultimate creative goal. Simple design style Even if Miyake style has been edified for a long time, Onotsuka and Liang Qiu's interpretation of fashion views has nothing in common, but a landscape painting of farmers' farmland, which has inspired the future spiritual axis of ZUCCA brand. I think clothes should be very close to our daily life, and we can wear them easily when we go to the streets, go shopping and attend parties, instead of being exposed at the dinner party, we will be put in the closet forever. Therefore, he loves to interpret the new style of everyday wear in Paris, and the design style is simple and easy to match. However, although he wears clothes every day, he must give consideration to freshness and convey health and vitality. Therefore, there is no complicated line structure. I try my best to use simple style, with delicate details and bright colors, to make clothes a part of a better life and never get tired of it. The colors and materials of minimalist style are different from those of other Japanese designers. Most of them highlight their personal opinions with solemn and quiet colors and curves that deconstruct the outline. Onotsuka Liang Qiu uses bold and lively colors and diverse materials to show his avant-garde nature, such as fluorescent cloth and plaid cloth, which is one of his important creative materials. Dresses full of girlish atmosphere and knee-length skirts are all my favorite items, elegant but youthful. Recently, I turned to the artistic conception of Chinese characters, such as "Peach Blossom Garden" and "Good Morning", and moved to a T-shirt, which also has charm. Generous and elegant