1. Commodity discount: Most of the commodity brands operated by Global Outlets are out-of-season or discounted goods, so the price is relatively low.

2. Location advantage: Global Outlets is located in the leading business district of Haizhu District, Guangzhou, connecting the junction of the hub bridge and the expressway of Guangzhou's north-south traffic, adjacent to the Jiangnan West business belt, and there are many large stores near the shopping mall. These geographical advantages make the international outlets have a large passenger flow, thus promoting the sales speed of goods and reducing the inventory pressure.

3. Marketing strategy: Universal Outlets attract consumers through large-scale sales and discount strategies, and provide high-quality after-sales service, which further increases the trust and loyalty of customers.

To sum up, the commodity, location and marketing strategy of Universal Outlets are the main reasons for its relatively low price.