4F was founded in 2007, and its headquarters is located in Krakow, Little Poland, south of Poland. The company is owned by OTCF, and its subsidiaries include brands such as Outhorn and 4Faces.

4F provides sports, travel and leisure clothing, as well as accessories.

At present, 4F operates 174 stores in Poland, and its products are sold through about 500 multi-brand stores in 30 countries.

In 2003, Horn Partner Company (now OTCF Company) opened the first sportswear retail store with the brand of 4Fun.

In 2007, the company changed its name to 4F Performance. Since 20 10, the company has adopted 4F name.

In 2008, 4F officially started cooperation with the Polish Olympic Committee.

The brand was selected for the Vancouver Winter Olympics in 20 10 and the London Summer Olympics in 20 12.

20 14 Winter Olympics in Sochi, 20 15 European Games in Baku and 20 16 Summer Olympics in Rio de Janeiro.

It also provides sportswear for young Polish athletes participating in the Youth Olympic Games in Singapore and Nanjing.

Since 20 10, the company has also cooperated with the Polish Paralympic Committee.

4F cooperated with six other NOCs, and six countries used their products, including Poland, Serbia, Croatia, Latvia, Greece and North Macedonia.

In 20 16, 4F company opened its first overseas store in Latvia, Slovakia, Romania and Czech Republic.