Up to now, the underwear industry has become one of the most promising industries in China clothing industry. I was ashamed to talk about underwear from the beginning, and now underwear has become the focus of personal consumption. Underwear consumption is becoming fashionable, personalized and diversified. China people's views on underwear consumption are constantly upgrading, which promotes the development of underwear industry. According to the survey of Prospective Industry Research Institute, because the mainstream consumers of underwear are between 18-30 years old, this group has the characteristics of comprehensive demand and wide channels for underwear consumption, so 56.97% of underwear consumers buy more frequently and belong to impulsive consumption, that is, they will buy when they meet the right ones and like them.